Here are some effective ways to improve your knowledge graph:
Posted: Wed Jan 22, 2025 9:55 am
If you're a new site, Google will need to understand what your company or site is about. What topics are you an expert in? Do you sell any products or services? What specialized knowledge do you have that can help users?
Creating a knowledge graph helps Google (and other search engines) answer these questions by understanding who you are and what niche you belong to. This can help improve your chances of being indexed quickly because it tells Google exactly what type of site they are dealing with.
In Google's last few releases, they've repeatedly talked about how they rank sites that are written for users, not search engines. In the September 2022 Helpful Content Update , they explicitly wrote that if you answer "yes" to one of these questions, it's a red flag or a warning:
"Do you produce a lot of content on different topics in the hope that some of it might perform well in search results?"
For example, it's not a good idea to write about the best effective vietnam mobile numbers list laptop for remote workers and then the next week write about the best desserts to be found at Disneyland. Search engines will get confused about what your site is about and where your expertise lies.
Keyword Research: Some niches are more competitive than others, which will affect how long it takes to get out of Google’s sandbox. Are you jumping into the finance niche? It will take you a lot longer to see your site ranked. Are you going to write about the best above ground pool equipment? Then you’ll likely see your first page ranked a little faster by using low competition keywords.
**On-Page Optimization: **This is the process of making sure your website and individual pages are set up in a way that Google (and other search engines) will understand. This includes things like using proper titles, headings, meta descriptions, and keyword usage. There are many search engine optimizers that can help you achieve this.
High-quality content: Remember that Google’s number one priority is to provide searchers with high-quality content. So, if you want to get indexed quickly, make sure your content is top-notch. This includes articles that are well-researched and free of grammatical errors and plagiarism. If you really want to break free from the sandbox, make sure you publish frequently and consistently. Luckily, AI writing tools will help you increase your production efficiency.
Tip 3: Start your off-page SEO campaign early
Creating a knowledge graph helps Google (and other search engines) answer these questions by understanding who you are and what niche you belong to. This can help improve your chances of being indexed quickly because it tells Google exactly what type of site they are dealing with.
In Google's last few releases, they've repeatedly talked about how they rank sites that are written for users, not search engines. In the September 2022 Helpful Content Update , they explicitly wrote that if you answer "yes" to one of these questions, it's a red flag or a warning:
"Do you produce a lot of content on different topics in the hope that some of it might perform well in search results?"
For example, it's not a good idea to write about the best effective vietnam mobile numbers list laptop for remote workers and then the next week write about the best desserts to be found at Disneyland. Search engines will get confused about what your site is about and where your expertise lies.
Keyword Research: Some niches are more competitive than others, which will affect how long it takes to get out of Google’s sandbox. Are you jumping into the finance niche? It will take you a lot longer to see your site ranked. Are you going to write about the best above ground pool equipment? Then you’ll likely see your first page ranked a little faster by using low competition keywords.
**On-Page Optimization: **This is the process of making sure your website and individual pages are set up in a way that Google (and other search engines) will understand. This includes things like using proper titles, headings, meta descriptions, and keyword usage. There are many search engine optimizers that can help you achieve this.
High-quality content: Remember that Google’s number one priority is to provide searchers with high-quality content. So, if you want to get indexed quickly, make sure your content is top-notch. This includes articles that are well-researched and free of grammatical errors and plagiarism. If you really want to break free from the sandbox, make sure you publish frequently and consistently. Luckily, AI writing tools will help you increase your production efficiency.
Tip 3: Start your off-page SEO campaign early