Improve your description to make it more appealing

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The description that appears under the title also affects click-through rates. Instead of simply extracting a portion of the text, create a sentence that succinctly conveys the information users want to know.

For example, you can include specific numbers mentioned in the article, ask questions that anticipate the user's questions or concerns, and optimize the description so that the reader will feel that the article is useful .

Although it is said that it does not have a direct effect on SEO , it is a good idea to include SEO keywords. The keywords that users search for are displayed in bold and highlighted, making list of israel cell phone numbers them more likely to catch the user's eye.

How to improve high bounce rate and short visit time
Even if you manage to get access to your owned media articles, it's pointless if they leave soon after. Here are some ways to improve your article read completion rate and encourage users to move to other pages.

Conducting heatmap analysis
Using a heatmap analysis tool, you can understand user behavior, such as which parts of a page are read most often and which parts are not.

Due to the nature of owned media articles providing content based on the keywords that users searched for, the percentage of users who leave after reading only one article is high . Therefore, on-page behavior data can also be an important hint for improvement.

While looking at the heat map, think about the structure that will get more users to read your page and move on to other pages.

Review the article structure
If users are not set on expectations at the beginning of the article, they will quickly abandon it , so optimizing article structure is essential to increasing completion rates.

It is effective to start an article by empathetically addressing the user's concerns or questions, by succinctly responding to their apparent needs, and by making it easy for them to read on. Make the article easier to read by including a table of contents and links so that users can quickly find the information they need.

At the end of an article, it is a good idea to summarize the article's contents concisely and link it to the next action.

Strengthen internal links
Internal links are an effective way to reduce bounce rates and increase site traffic. Subtly linking to related pages at the end or middle of an article will keep users engaged.

However, placing too many internal links in one article can be counterproductive. Be mindful of not disrupting the flow of the article and instead directing users to the next page in a natural way .

It's important to come up with compelling link text that will make interested users want to learn more.