The Role of Consumers in the Development of Startup Companies
Posted: Wed Jan 22, 2025 9:29 am
Technocentric
So what is meant by technocentric? Technocentric is a way of thinking that places the use of technology as the center of development by promoting and emphasizing the "value" rather than the technology used. From the definition above, there seems to be nothing wrong with technocentric, right? Especially if the startup company is in the IT field. Yes, if it is not commercialized.
However, what if the startup company's product is indeed aimed at consumers?
Especially if the product is a digital product?
It seems that making technology the center is a bit wrong.
Why?
From the meaning of the terminology of the word technocentric itself, it is quite clear, technology will be the center of the company. In fact, if taken further, all decisions of a startup company will be determined by how much "value" the technology can impact them.
Well, what is wrong, and not only startup companies experience it, is where the company starts to falter. Losing focus. Especially when the penetration of technology into the company is so fast. Just like what happens when a company is undergoing a digital transformation. Because there is a fairly massive platform shift (from on-premise to digital / cloud), sometimes companies forget the main vision & mission of digital transformation; Increasing the company's competitiveness.
Consumers are an important component in answering "for whom" a startup company's product is created. Consumers have many characteristics. That's the art. Consumers are like a white canvas that you can paint cambodia email list according to the tools you have. The process of categorizing consumers is exciting. Starting from being categorized based on gender, age, income, preferences, hobbies, jobs, industries, and whatever it is 'up to you'.
startup company consumers
Why is the word 'up to you' in quotation marks?
The meaning of the word 'whatever' does not mean whatever I want. But, more to do with who you want to influence. Selling a product is not a matter of "I sell, you buy", but more than that. A startup company can be said to be successful if it succeeds in influencing an aspect of its consumers' lives. Apple for example. Apple has loyal fans who are often called "Apple fanboys".
“Yeah, that’s a big company. Try a startup company!”
There is. Gojek.
How to influence one aspect of consumer life is not easy. Do you think that providing the most sophisticated and latest products is enough? It's not that easy, ferguso. If it were that easy, many big companies would have been doing it for a long time. But it's not.
One form of company care for consumers is expressed in marketing activities. Even marketing usually has a fairly large budget proportion. And maybe almost equal to the IT budget in a startup company. Quite wow huh?
Why?
So what is meant by technocentric? Technocentric is a way of thinking that places the use of technology as the center of development by promoting and emphasizing the "value" rather than the technology used. From the definition above, there seems to be nothing wrong with technocentric, right? Especially if the startup company is in the IT field. Yes, if it is not commercialized.
However, what if the startup company's product is indeed aimed at consumers?
Especially if the product is a digital product?
It seems that making technology the center is a bit wrong.
Why?
From the meaning of the terminology of the word technocentric itself, it is quite clear, technology will be the center of the company. In fact, if taken further, all decisions of a startup company will be determined by how much "value" the technology can impact them.
Well, what is wrong, and not only startup companies experience it, is where the company starts to falter. Losing focus. Especially when the penetration of technology into the company is so fast. Just like what happens when a company is undergoing a digital transformation. Because there is a fairly massive platform shift (from on-premise to digital / cloud), sometimes companies forget the main vision & mission of digital transformation; Increasing the company's competitiveness.
Consumers are an important component in answering "for whom" a startup company's product is created. Consumers have many characteristics. That's the art. Consumers are like a white canvas that you can paint cambodia email list according to the tools you have. The process of categorizing consumers is exciting. Starting from being categorized based on gender, age, income, preferences, hobbies, jobs, industries, and whatever it is 'up to you'.
startup company consumers
Why is the word 'up to you' in quotation marks?
The meaning of the word 'whatever' does not mean whatever I want. But, more to do with who you want to influence. Selling a product is not a matter of "I sell, you buy", but more than that. A startup company can be said to be successful if it succeeds in influencing an aspect of its consumers' lives. Apple for example. Apple has loyal fans who are often called "Apple fanboys".
“Yeah, that’s a big company. Try a startup company!”
There is. Gojek.
How to influence one aspect of consumer life is not easy. Do you think that providing the most sophisticated and latest products is enough? It's not that easy, ferguso. If it were that easy, many big companies would have been doing it for a long time. But it's not.
One form of company care for consumers is expressed in marketing activities. Even marketing usually has a fairly large budget proportion. And maybe almost equal to the IT budget in a startup company. Quite wow huh?
Why?