Contextual advertising

[Rakhirandiseo]

The most experienced marketing blog. Sharing knowledge for over 20 years.
Cases, reviews and tips for business owners and sales managers. A practical guide to promoting various business areas and industries
Submit request
SMM
Branding
Web development
For the business owner
Internet Marketing
Cases
Search Engine Marketing
Increase sales
SEO, SEM, SMO and other types of optimization. What are their differences?
SMM

Let's begin
There are many incomprehensible words and chinese overseas canada database in the terminology of Internet marketing concepts. SEO, SMO, SEM, SMM, etc. are the main types of optimization, without which it would be much more difficult to promote a business on the Internet. But how do they stand for? And what do they mean? Let's figure it out.

Main types of website optimization
What is SEM?
What is SEA?
What is SEO?
What is SMO?
What is SMM?
What is SEM?
SEM – Search Engine Marketing (translated from English “search engine marketing”) is a series of marketing actions aimed at promoting a portal. This is the most effective approach to promoting your presence on the Internet: it combines search engine optimization of the project and contextual advertising. We can say that SEM = SEA + SEO. So far, so simple. But that’s not all.
In what cases is this promotion method used? Sometimes a site ranks well for key queries in one search engine, and poorly in another. Then, in addition to SEO promotion, it makes sense to launch a SEA campaign.


Advertising and website promotion
Advertising and promotion is a set of services for website promotion on the Internet. Promotion will be especially effective if you use several types of advertising simultaneously.
Submit request
What is SEA?
SEA – Search Engine Advertising (translated from English as “search engine advertising”) is the so-called contextual advertising. In RuNet, it is represented by Yandex.Direct and Google AdWords. Let’s say a customer wants to buy a camera and enters “Buy Canon 500D” in the search bar. After that, advertisements for the sale of cameras will appear on the search results pages.