eting, since in this case the shortage
Posted: Wed Jan 22, 2025 9:03 am
of goods is created artificially. This demarketing strategy is typical cambodia whatsapp number database for businesses selling expensive products: jewelry, premium cars, etc. Here the price increases many times over even without supply prevailing over demand.
Demarketing tools
As we have already said, there are many ways to implement demarketing in practice. Let's look at the most popular ones:
Raising prices for products or services. The most effective way to weed out the insolvent part of consumers. As a result, demand falls, but profits grow due to the increased price.
Reducing the amount of advertising. If a business can't cope with the influx of customers, it's logical to stop attracting new ones or, at least, use fewer channels for this.
Refusal of promotions and free services. Helps to discourage "freeloaders" who either do not bring in any income at all, or bring in so little that it is more profitable to refuse them than to serve them.
Giving the brand an elite look. Works well when you need to exclude unimportant or unsuitable target audiences. Only truly target clients that bring in the most profit remain.
Direct restriction on the use of a product/service by a part of the audience. Advertising and positioning of the company are built in such a way that "unnecessary" clients themselves will not contact it. For example, a girl is unlikely to go to a barbershop for a haircut, because it is aimed at men.
Switching demand to another product. A business starts promoting a more profitable or new product so that buyers switch their attention to it.
Forming a negative image of the product. This is what government demarketing does. A popular product gets a bad reputation and demand decreases. This is also the goal of countermarketing
Counter-marketing.
Demarketing and countermarketing
These two areas are often confused due to the similarity of their tasks and methods. To understand the difference, it is important to remember that demarketing is an action aimed at reducing demand by the entrepreneur himself. That is, the business itself reduces the number of audiences, refuses sales, changes
Demarketing tools
As we have already said, there are many ways to implement demarketing in practice. Let's look at the most popular ones:
Raising prices for products or services. The most effective way to weed out the insolvent part of consumers. As a result, demand falls, but profits grow due to the increased price.
Reducing the amount of advertising. If a business can't cope with the influx of customers, it's logical to stop attracting new ones or, at least, use fewer channels for this.
Refusal of promotions and free services. Helps to discourage "freeloaders" who either do not bring in any income at all, or bring in so little that it is more profitable to refuse them than to serve them.
Giving the brand an elite look. Works well when you need to exclude unimportant or unsuitable target audiences. Only truly target clients that bring in the most profit remain.
Direct restriction on the use of a product/service by a part of the audience. Advertising and positioning of the company are built in such a way that "unnecessary" clients themselves will not contact it. For example, a girl is unlikely to go to a barbershop for a haircut, because it is aimed at men.
Switching demand to another product. A business starts promoting a more profitable or new product so that buyers switch their attention to it.
Forming a negative image of the product. This is what government demarketing does. A popular product gets a bad reputation and demand decreases. This is also the goal of countermarketing
Counter-marketing.
Demarketing and countermarketing
These two areas are often confused due to the similarity of their tasks and methods. To understand the difference, it is important to remember that demarketing is an action aimed at reducing demand by the entrepreneur himself. That is, the business itself reduces the number of audiences, refuses sales, changes