Before having an interview with you, a motivated agency

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Before inviting a marketer or marketing team to partner with your business, you’ll need to walk a mile or so with them. Conduct a thorough interview of one or more prospective agency reps, and document their answers to these seven questions, so that you can do a comparison to identify the best possible match for your needs. 1. Are your marketing practices consistent with all of Google’s guidelines? A good agency should be expert in the Guidelines for representing your business on Google, Google’s guidelines for user-contributed content — including reviews, and Google’s search quality evaluator guidelines, and should agree to adhere to them to avoid negative outcomes for their client.

If you’re not convinced that a marketer you’re interviewing is conversant georgia phone number library with Google’s policies, present a hypothetical question to them and see if their solution matches the guidelines. For example, if you ask the marketer whether you can get a Google My Business listing for a virtual office, they should tell you “no” and point you to the guidelines that forbid this. If a marketer knows the guidelines but suggests that you can get away with a violation because Google is asleep at the wheel, walk away.

The marketer may be quite right, by the way, but they’re not a safe bet for your brand’s reputation. 2. Based on what you already know about my business and market, are my goals realistic? Provide a clear, concrete list of goals to the interviewee. Be specific about how many more search terms you want to rank for, how many more reviews you want, how many more phone calls, form submissions, leads, sales, etc. you want within a set timeframe.

will have conducted a modest amount of research on your business and its market. They may have run some reports. But don’t expect them to have done a full workup before being hired. What you want to hear at this stage is whether they feel your goals sound reasonable or are obviously unattainable, based on what they know so far. You want to hear them say that they will be able to provide a more reliable answer once they’ve put in the work as your hired partner.