Changes that we might see in 10 years are happening in six months or less . This forces companies and the market to be more creative and reinvent themselves in order to survive.
Furthermore, the digital age does not distinguish between sectors, number of clients or track record. The world of sales is migrating to and actively acting in a digital space.
E-commerce, social media, the magic of email marketing and sales management platforms are the protagonists of this plot.
That's why we bring you this guide to boost and optimize your business's online sales. We're going to explore different innovative techniques, tools and methods so you can learn how to sell online and master 2.0 sales.
What are sales and how have they been transformed in the digital world?
In 2006, the term 2.0 sales (or sales with overseas chinese in europe data digital tools and sales over the Internet) emerged. But it has become increasingly popular in recent years and has focused on sales through social networks.
The Internet has transformed the way we shop and the types of sales we make, both for businesses and consumers.
Sales 2.0 or online sales seek to adapt to today's customer, who has much more access to information about the services or products they wish to purchase.
For example, consumers look for “unbiased opinions” such as reviews from other consumers and experts on the subject when making a purchasing decision. And the channels they visit are blogs, YouTube, Facebook communities, Instagram profiles and forums, among others .
That's why sales and digital marketing must combine strategies and explore these channels to reach their target customers. They must have a deep understanding of consumer preferences and behavior in order to offer them useful information and better meet their needs.
A study conducted in 2019 by Carlos Jiménez, founder of Tendencias Digitales, with more than 8,000 people throughout Latin America, divides internet users and consumers in the region into six segments:
Shopkeepers 20% : prefer the physical experience. They enjoy shopping in physical stores or in face-to-face contact with sales representatives.
Activists 20% : Consumers who use the media to share their bad experiences. Some call them haters.
Bargain hunter 19% : Users are very sensitive to prices and promotions. They always expect brands to offer them something in return.
Traditional Functionals 16% : They tend to be from the “Baby Boomers” generation (people born between 1935 and 1960). They socialize on social networks, but communicate with the brand only when they need to.
Selfie socializers 14% : They want to be noticed. They are interested in brand communication.
Entrepreneurs 12% : take advantage of social networks to promote their initiatives: their personal brand or company.
