This stage is critical, as it lays the foundation for the successful promotion of the product. The more time and resources are invested in development, the higher the probability of a successful market entry.
Stage 2. Market introduction
Once development is complete, the product is released to the market. This stage includes:
Launching an advertising campaign . Creating interest in the product through various channels: social networks, contextual advertising, PR.
Limited sales - A product may be available in limited quantities or only to a specific audience.
Collecting Feedback : It is important to get feedback from users to make changes.
At this stage, it is important to use resources as efficiently as list of singapore whatsapp phone numbers possible, since the product is not yet profitable and requires investment in marketing.
Stage 3. Growth
At the growth stage, the product begins to gain popularity and sales volume increases. :
Expanding distribution channels . Increasing product availability to consumers.
Increase the marketing budget . Invest in more extensive advertising and PR campaigns.
Quality Optimization : Making improvements based on user feedback.
This stage is critical to building customer loyalty and creating sustainable demand. This is where companies can begin to make a profit and accumulate resources for the next stage.