Variety: ChatGPT has the ability to provide information about a wide range of topics, including news, entertainment, technology, sports, and other thematic fields.
On the other hand, in relation to the disadvantages , we can highlight:
Errors: Like any AI model, ChatGPT may make errors. Therefore, it is important to vietnam whatsapp mobile phone number list always check the veracity of the data, since the tool does not reveal the sources of the information it has.
Sources of information: another disadvantage in relation to the veracity of the information is that, when ChatGPT does not know information, it tends to invent it.
Outdated: ChatGPT information is as of September 2021, so some information may be outdated or unable to be provided by AI.
Lack of humanity: ChatGPT does not have the ability to generate content in real time, nor can it target the emotions or pain points of your buyer persona as effectively as a person can. Currently, these tools cannot match the essence of human creativity. The ability to write quality content, with irony and talent, is in the human mind and cannot be imitated by a machine.
How to use ChatGPT in Marketing
As we mentioned before, marketers cannot consider Artificial Intelligence tools as competition.
In this sense, we consider ChatGPT to be a very useful tool that can help marketing professionals in several areas. You know the saying: When you can't beat them, join them?
If you are a marketer, it is not a good idea to go against these types of tools, but rather you have to use them to optimize processes, quality and time. Well, let's look at some examples of SEO, Content, Copywriting, among others...
ChatGPT can be very useful for generating content efficiently, but it can never completely replace human creativity in marketing.
1) SEO Optimizations and Keyword Research
It is important to be cautious when using ChatGPT optimizations to improve SEO and keyword research. First, it is important to note that chat is not able to understand the true search intent behind keywords.
A good practice would be to introduce already written content to improve the quality of the content. It is necessary to decide what content to create for each level of awareness and what conversion is expected from the user based on that.
However, it is important to note that ChatGPT is not able to identify the stage of the Customer Journey in which the user is in their search.
Keyword research can be done to improve search engine rankings using ChatGPT.
Still, it is important to note that it is only recommended to be used as a trigger, since, as we mentioned before, ChatGPT cannot identify the intent behind searches or the relevance of keywords in relation to business objectives.
