Selecting Internet Marketing Channels
Posted: Wed Jan 22, 2025 8:20 am
Market audit and business process analysis
To understand what exactly and how you will present to the target audience as advantages, you need to understand both your business model and the product you offer. When you know how demand and the transaction cycle are structured in the niche, what USPs and offers you can make and what values specifically your company has, it becomes much easier to choose points of contact with clients and set up marketing and analytical tools.
We will talk about the main channels in more detail below, but for now we will focus on the fact that list of jordan cell phone numbers the platforms for interaction with the audience (points of contact with the brand) are not much different in b2b and b2c. They can work to generate interest and involve them in the life of the company, to convert users into clients and to retain current customers. At the same time, the methods of “capturing” the desired audience segment, that is, the tools, can be different. For example, where context works for a b2c business, targeting can work for a b2b company. It is important not to get hung up on one channel or tool and test different hypotheses about the behavior of the target audience. It is also advisable to conduct pilot short-term campaigns with a small budget at the start in order to draw conclusions about the effectiveness without wasting time and money. By the way, LZ.Media experts talked about whether every business needs SEO in the neighboring article .
Planning and forecasting
After analyzing the available marketing channels, you need to set specific goals and outline the steps to achieve them. It's time to optimize the site, set up and launch campaigns, create content, design social networks, and so on. At the same time, do not forget about remarketing and customer return, as well as the need to continue to simultaneously study demand, competitors, and trends in the niche. In general, marketing is a story about constant testing and improvement, not one-time decisions.
Website development with LZ.Media
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Marketing automation plays a major role in implementing the strategy, simplifying the management of individual processes and interaction with clients. This includes launching mailings, processing databases, and monitoring campaign results. For this, it is useful to connect, in particular, end-to-end analytics: combining services such as Yandex Metrica, CRM systems, and call tracking technologies allows you to track and systematize the behavior of online users, as well as generate reports.
To understand what exactly and how you will present to the target audience as advantages, you need to understand both your business model and the product you offer. When you know how demand and the transaction cycle are structured in the niche, what USPs and offers you can make and what values specifically your company has, it becomes much easier to choose points of contact with clients and set up marketing and analytical tools.
We will talk about the main channels in more detail below, but for now we will focus on the fact that list of jordan cell phone numbers the platforms for interaction with the audience (points of contact with the brand) are not much different in b2b and b2c. They can work to generate interest and involve them in the life of the company, to convert users into clients and to retain current customers. At the same time, the methods of “capturing” the desired audience segment, that is, the tools, can be different. For example, where context works for a b2c business, targeting can work for a b2b company. It is important not to get hung up on one channel or tool and test different hypotheses about the behavior of the target audience. It is also advisable to conduct pilot short-term campaigns with a small budget at the start in order to draw conclusions about the effectiveness without wasting time and money. By the way, LZ.Media experts talked about whether every business needs SEO in the neighboring article .
Planning and forecasting
After analyzing the available marketing channels, you need to set specific goals and outline the steps to achieve them. It's time to optimize the site, set up and launch campaigns, create content, design social networks, and so on. At the same time, do not forget about remarketing and customer return, as well as the need to continue to simultaneously study demand, competitors, and trends in the niche. In general, marketing is a story about constant testing and improvement, not one-time decisions.
Website development with LZ.Media
Contact us
Marketing automation plays a major role in implementing the strategy, simplifying the management of individual processes and interaction with clients. This includes launching mailings, processing databases, and monitoring campaign results. For this, it is useful to connect, in particular, end-to-end analytics: combining services such as Yandex Metrica, CRM systems, and call tracking technologies allows you to track and systematize the behavior of online users, as well as generate reports.