From the table above we can quickly see a pattern

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The SERPs — get inspiration from the auto-suggest results, People Also Ask, and the related search links at the bottom of the page. c) Competitor activity — aside from using SEO monitoring software, you can use a data mining extension tool like Scraper, which will extract faceted options directly from competitor Product Listing Pages. These tools are often free to download and allow you to quickly transfer product categories. d) Your Google Search Console, Analytics, and PPC accounts to determine which keywords and URLs are securing the highest number of visits and web conversions.

Internal search data can also give you great consumer insights. e) Speak to egypt phone number library your merchandising team to understand product demands and fulfillment capabilities. Step 2: Group into meaningful sub-topics Once you’ve collated all this information into a spreadsheet, you’ll be able to discover long-tail, consideration-orientated keywords. While individually they may not boast huge monthly search estimates, they can collectively highlight where purchase intentions can be better fulfilled. To help illustrate this point, we can look at a small subset of lingerie keywords and the facets the searches represent: Table showing various average monthly searches and facet categorizations for various keywords.

emerging with color and material variations appearing across the search terms. We can then substantiate this information with session and revenue estimates with the use of a recognized CTR model. This enables us to help forecast the potential organic uplift and quantify the size of the prize for a number of different scenarios that are on offer from each new facet combination. This may include estimations for securing position 10, 7, 5, 3 and 1 in Google.