Analytics. On Wildberries, you can see the frequency of popular queries, your own sales funnel, lists of scarce and oversupplied goods. On Ozon, the analytics capabilities are broader - for example, the search query report includes the number of additions to the Cart, the average check, and the number of sellers.
Content design. Now, compared to Wildberries, Ozon offers more options for card design. For example, many sellers turn description blocks into full-fledged landing pages thanks to rich content. The services of a designer will come in handy, but you don’t need to know layout and web development: it’s enough to take template elements and insert your own pictures into them.
Training. Ozon has a whole knowledge base for sellers with easy navigation, where all stages of work and possible controversial situations are considered step by step. Wildberries has instructions, but most sellers find it more difficult to navigate them.
what is better wildberries or ozon
Withdrawal of money. Wildberries allows you to withdraw iceland telegram database money once a week, and Ozon — twice a month. Both marketplaces also offer a flexible payment schedule, but you need to pay an additional fee for this — 2–3% of the amount.
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Comparison of Wildberries and Ozone: where logistics are simpler
The answer to the question of which is better - Wildberries or Ozon, in your case, depends on how you plan to deliver goods.
Both marketplaces have three standard delivery schemes, but the nuances differ. Let's consider the options.
FBO. The seller brings the goods to the marketplace warehouse, then the cards are published. The platforms themselves deliver the orders to the buyer and collect the returns. This is convenient because you do not need to send each item separately. But if the demand is low, the goods will gather dust in the warehouse or the seller will have to spend time and money to pick them up and sell them elsewhere.
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