Development of a sales algorithm
Posted: Wed Jan 22, 2025 7:17 am
In the previous post we discussed the tasks of telemarketing. We settled on the target audience from 2 types of activities: Construction companies and Manufacturing.
You need to understand who in the company to approach with what offer. We start, of course, with defining values.
Development of a sales algorithm:
What kind of service is this?
What does the service give to the client?
Who is the decision maker?
What is the UKP?
What will be the offer?
What's hindering sales?
How will we build sales?
What kind of service is this?
Accounting outsourcing, tax optimization, consulting. On the one hand, the company replaces the full-time accountant, however, it can provide services to support the full-time employee.
What does the service give to the client?
Cost savings, quality. Outsourcing is cheaper, because payment is made for the actual hours worked, and not for the fact of going to work. A team of specialists can do more than 1 employee, because the level of competence of the team cannot be compared with the experience of one accountant.
Who is the decision maker?
A CEO who is interested in saving money, avoiding fines, etc.
What is the UKP?
We provide accounting outsourcing services, on the market for XXX years, in your niche the experience of YYY companies. We chose to work only in certain niches in which we have a lot of experience. Of course, the UCP is crooked, we will correct it at the script stage.
What will be the offer?
Save on outsourcing accounting, we will help, as we helped YYY companiescosta-rica mobile phone numbers database from your industry. We can work together with a full-time accountant.
What's hindering sales?
We identified two factors: mistrust of information about cash flows to third parties and the accountant’s unwillingness to quit.
How will we build sales?
The sale is based on an initial express audit, during which the client develops trust in the company. Based on the audit, we form an outsourcing proposal based on needs. There is no point in immediately discussing a large scope of work; you need to start small. In some cases, a full-time accountant is only a help.
You need to understand who in the company to approach with what offer. We start, of course, with defining values.
Development of a sales algorithm:
What kind of service is this?
What does the service give to the client?
Who is the decision maker?
What is the UKP?
What will be the offer?
What's hindering sales?
How will we build sales?
What kind of service is this?
Accounting outsourcing, tax optimization, consulting. On the one hand, the company replaces the full-time accountant, however, it can provide services to support the full-time employee.
What does the service give to the client?
Cost savings, quality. Outsourcing is cheaper, because payment is made for the actual hours worked, and not for the fact of going to work. A team of specialists can do more than 1 employee, because the level of competence of the team cannot be compared with the experience of one accountant.
Who is the decision maker?
A CEO who is interested in saving money, avoiding fines, etc.
What is the UKP?
We provide accounting outsourcing services, on the market for XXX years, in your niche the experience of YYY companies. We chose to work only in certain niches in which we have a lot of experience. Of course, the UCP is crooked, we will correct it at the script stage.
What will be the offer?
Save on outsourcing accounting, we will help, as we helped YYY companiescosta-rica mobile phone numbers database from your industry. We can work together with a full-time accountant.
What's hindering sales?
We identified two factors: mistrust of information about cash flows to third parties and the accountant’s unwillingness to quit.
How will we build sales?
The sale is based on an initial express audit, during which the client develops trust in the company. Based on the audit, we form an outsourcing proposal based on needs. There is no point in immediately discussing a large scope of work; you need to start small. In some cases, a full-time accountant is only a help.