Which is better - Wildberries or Ozone: comparison of the most important parameters

moniya12 · Post by **moniya12** » Wed Jan 22, 2025 7:11 am

The debates among sellers about which is better - VB or Ozon - are endless, there are strong arguments in favor of both platforms. This is natural: each business has its own nuances, each entrepreneur has his own priorities. For some, low commissions are more important, someone values the most convenient logistics, many fundamentally do not like paid registration. In the article, we compare Wildberries and Ozon, consider the features of each platform. Determine what is important to you and what is secondary, and choose a marketplace with the best conditions. And if you are confused by conflicting reviews about which is better - Wildberries or Ozon, try to launch a business on both platforms: many entrepreneurs do this.
Ekaterina Khodakovskaya
Author of the article
What is better for your niche - Wildberries or Ozone
Many sellers wonder which is more popular — Ozon or Wildberries. In reality, it is worth looking not at all the traffic on the site, but at the situation in your niche. It is important to turn not to honduras telegram database stereotypes, and not even to reviews, which is better — Wildberries or Ozon, but to analytics. For example, it is impossible to say for sure which marketplace is better to sell clothes on. At first glance, it is obvious that Wildberries is usually associated with it, and Ozon is for electronics. But there is a downside: the first site in this niche has very high competition and some stagnation. And on Ozon, the clothing category is growing dynamically, which makes it easier for a beginner to start.

Detailed statistics for Ozon and Wildberries are available in the marketplace analytics services. Many have free trials.

To choose where to sell — on Ozon or Wildberries, pay attention to the following.

Who are the competitors. The services show all sellers in the category and the market distribution between them. If there are obvious monopolists, for example, two or three large manufacturers, or Wildberries or Ozon itself sells similar goods, it is better to look for another marketplace and/or product.