How to get more from advertising in Ozon Stencils
Posted: Wed Jan 22, 2025 7:05 am
orders and sales - orders made within 10 days after viewing the product with a transition from the Stencils block are taken into account;
expenses - how much you spent on promoting the product and its share of all expenses in the campaign;
DRR is the ratio of advertising expenses to income from it. It is important to look at this indicator, and not at expenses in rubles, since the same result can be both excellent and very bad depending on the product's marginality ;
CTR — the share of those who clicked on the card among all those who viewed it. The metric shows whether the card matches the interests of users and whether it attracts them. Low CTR can be due to two problems: either the product is promoted to people who do not need it, or the card does not catch their attention. If the product is guatemala telegram database advertised to the wrong audience, all that remains is to wait for the algorithms to learn and start choosing users better. If the issue is in the card design, the campaign can be made more effective.
Ozon sellers sometimes complain that Stencils simply drain the budget. Yes, this tool is not ideal. But before giving up completely, you can try to change something in the strategy and get more benefit.
ozone stencils
A response to the seller from an Ozon support specialist was published on VC
Give advertising in Ozon Stencils time
The algorithms of Ozon Stencils can only guess which users to show your product to, for which search queries. Therefore, at first they learn, test the card, trying to choose a successful strategy. Having gained experience, they begin to choose the audience better.
Therefore, if you are going to return to promotion, it is undesirable to completely disable Ozon Stencils. The algorithms will forget everything they learned. If you need to save money, it is better to reduce the rates to the minimum.
Try adjusting the rates in Ozone Stencils
expenses - how much you spent on promoting the product and its share of all expenses in the campaign;
DRR is the ratio of advertising expenses to income from it. It is important to look at this indicator, and not at expenses in rubles, since the same result can be both excellent and very bad depending on the product's marginality ;
CTR — the share of those who clicked on the card among all those who viewed it. The metric shows whether the card matches the interests of users and whether it attracts them. Low CTR can be due to two problems: either the product is promoted to people who do not need it, or the card does not catch their attention. If the product is guatemala telegram database advertised to the wrong audience, all that remains is to wait for the algorithms to learn and start choosing users better. If the issue is in the card design, the campaign can be made more effective.
Ozon sellers sometimes complain that Stencils simply drain the budget. Yes, this tool is not ideal. But before giving up completely, you can try to change something in the strategy and get more benefit.
ozone stencils
A response to the seller from an Ozon support specialist was published on VC
Give advertising in Ozon Stencils time
The algorithms of Ozon Stencils can only guess which users to show your product to, for which search queries. Therefore, at first they learn, test the card, trying to choose a successful strategy. Having gained experience, they begin to choose the audience better.
Therefore, if you are going to return to promotion, it is undesirable to completely disable Ozon Stencils. The algorithms will forget everything they learned. If you need to save money, it is better to reduce the rates to the minimum.
Try adjusting the rates in Ozone Stencils