The Four Stages of Attraction Marketing

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The entire process of creating, defining and executing an Inbound Marketing campaign is complex and difficult to understand. For this reason, any Attraction Marketing strategy is subdivided into four distinct stages that we will analyze below:

The definition of the strategy:

Defining the strategy is perhaps the most important part of Inbound Marketing as a whole. The reason is that at this stage the objectives to be achieved , the route to uae phone numbers follow, the target audience and the way in which we are going to reach them are set… so bad decisions made at this stage will compromise the results we will achieve later.

It is worth spending time and resources on defining our ideal client . If we gather information such as their sociodemographic profile, their consumption habits, their way of thinking, the way they consume information, etc., we can select the most effective channels to reach these ideal users.

Once you have defined this ideal audience, it is important to understand the cycle that this user will follow from the moment they meet you until they buy from you. Therefore, it is necessary to define what the purchase funnel of your web business is like.