Put everyone under the same brush
Posted: Wed Jan 22, 2025 6:19 am
Source: BestForBest / shutterstock.com
The following example can serve as a clear illustration. Let's say you decided to reward all your customers not with bonuses, but with a pair of shoes. At the same time, you only have model pumps of size 38 or sports sneakers of size 45 in sufficient quantity. How many consumers do you think this gift will fit?
The same thing happens with loyalty paraguay mobile phone numbers database programs. A single incentive model cuts off a large part of your target audience. It could be a very complicated bonus accumulation system, with which it is difficult for the client to achieve a decent result. Or the prize itself does not evoke positive emotions. By the way, according to Capgemini Consulting, which conducted a corresponding study, 44% of participants in social media conversations discuss precisely these shortcomings of the programs.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Or maybe there is no point in inventing anything?
Every customer is a priori a participant in some loyalty program. They have literally taken over the world. Companies are trying to stimulate their customers en masse by launching another system. Of course, this makes some economic sense.
Rosetta Consulting's research has confirmed that loyal customers are 90% more likely to make transactions and spend two to three times more money than those who are not members of the program.
Don't think that Amazon is throwing money away by investing billions of dollars in stocks for its customers. Today, the world is ruled by the buyer, so the entire sales strategy is based on a high level of customer satisfaction.
Regular customers are the company's main source of income.
Back at the beginning of the 21st century, studies conducted yielded stunning results: with an increase in customer loyalty of just 5%, a company’s profits grow by 25–95%!
If you want to grow your business, launch a loyalty program. This investment will have a significant impact on the brand's attractiveness, which will be even stronger than the cost of the product and its perceived value. Loyal customers attract many more new people than marketing solutions, which allows the company to save on these costs.
The following example can serve as a clear illustration. Let's say you decided to reward all your customers not with bonuses, but with a pair of shoes. At the same time, you only have model pumps of size 38 or sports sneakers of size 45 in sufficient quantity. How many consumers do you think this gift will fit?
The same thing happens with loyalty paraguay mobile phone numbers database programs. A single incentive model cuts off a large part of your target audience. It could be a very complicated bonus accumulation system, with which it is difficult for the client to achieve a decent result. Or the prize itself does not evoke positive emotions. By the way, according to Capgemini Consulting, which conducted a corresponding study, 44% of participants in social media conversations discuss precisely these shortcomings of the programs.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Or maybe there is no point in inventing anything?
Every customer is a priori a participant in some loyalty program. They have literally taken over the world. Companies are trying to stimulate their customers en masse by launching another system. Of course, this makes some economic sense.
Rosetta Consulting's research has confirmed that loyal customers are 90% more likely to make transactions and spend two to three times more money than those who are not members of the program.
Don't think that Amazon is throwing money away by investing billions of dollars in stocks for its customers. Today, the world is ruled by the buyer, so the entire sales strategy is based on a high level of customer satisfaction.
Regular customers are the company's main source of income.
Back at the beginning of the 21st century, studies conducted yielded stunning results: with an increase in customer loyalty of just 5%, a company’s profits grow by 25–95%!
If you want to grow your business, launch a loyalty program. This investment will have a significant impact on the brand's attractiveness, which will be even stronger than the cost of the product and its perceived value. Loyal customers attract many more new people than marketing solutions, which allows the company to save on these costs.