Time-bound. Choose a specific time period months or a year
Posted: Wed Jan 22, 2025 6:14 am
Achievable. Don't overstate your planned targets.
Relevant. SEO tasks should match the company's goal. For example, if it is important to increase conversions, it is worth focusing on targeted commercial queries and improving usability.
creating a promotion strategy
SMART is a popular methodology for setting goals and objectives that is used in management and marketing
As a KPI for your website development strategy, you can choose:
organic traffic is one of the most important indicators of a successful SEO promotion strategy;
conversions - important business target actions on the website, such as registrations, callback requests;
ranking keywords on the first or second page - the ecuador telegram database more such queries, the more successfully the site outperforms competitors;
visibility by semantic core;
share of the organic search market - relevant for sites that have already reached high positions in search results;
landing page visits from organic search - some pages sell better than others;
Average viewing depth is an important behavioral factor that reflects audience engagement.
Get an audit from Tochka Reklamy for free
Register to get analysis and advice on developing your website, VKontakte community, store on the marketplace or Avito
Collection of semantic core in website promotion strategy
The semantic core is the phrases entered by users interested in your products and services. The success of the SEO strategy largely depends on the correct selection and positions for these queries.
There are 4 main ways to search for queries:
see what keywords the site is currently being searched for. To do this, you can use Yandex Metrica or other analytics services;
Brainstorm. Together with your team of employees, create a list of words that relate to the topic of the site;
use free or paid services to collect keywords. For example, Yandex Wordstat and Google Trends are popular ;
look at the queries that competitors are promoting by, as described above.
To successfully create a website promotion plan, you need to know what key queries there are.
Relevant. SEO tasks should match the company's goal. For example, if it is important to increase conversions, it is worth focusing on targeted commercial queries and improving usability.
creating a promotion strategy
SMART is a popular methodology for setting goals and objectives that is used in management and marketing
As a KPI for your website development strategy, you can choose:
organic traffic is one of the most important indicators of a successful SEO promotion strategy;
conversions - important business target actions on the website, such as registrations, callback requests;
ranking keywords on the first or second page - the ecuador telegram database more such queries, the more successfully the site outperforms competitors;
visibility by semantic core;
share of the organic search market - relevant for sites that have already reached high positions in search results;
landing page visits from organic search - some pages sell better than others;
Average viewing depth is an important behavioral factor that reflects audience engagement.
Get an audit from Tochka Reklamy for free
Register to get analysis and advice on developing your website, VKontakte community, store on the marketplace or Avito
Collection of semantic core in website promotion strategy
The semantic core is the phrases entered by users interested in your products and services. The success of the SEO strategy largely depends on the correct selection and positions for these queries.
There are 4 main ways to search for queries:
see what keywords the site is currently being searched for. To do this, you can use Yandex Metrica or other analytics services;
Brainstorm. Together with your team of employees, create a list of words that relate to the topic of the site;
use free or paid services to collect keywords. For example, Yandex Wordstat and Google Trends are popular ;
look at the queries that competitors are promoting by, as described above.
To successfully create a website promotion plan, you need to know what key queries there are.