The present? The rise of mobile devices. The recommendation? “We must focus on visibility in apps, but be careful with the management of these ads, we can find ourselves with many irrelevant visits.” The future? “They will start to be seen on smart TVs.” The possibilities? “More variety of ads and greater reach.” The great opportunity of Display? Promoting products that no one is going to switzerland phone numbers look for (a pair of mop slippers, a pillow that hugs you), but also getting ahead and offering products before the consumer even considers looking for them, such as books that are announced before their release on networks and sites frequented by the writer’s fans.
“Plan and be very clear about what you have and what you want: acquisition or visibility?” According to Jorge Pascual, in the acquisition strategy you have to segment by affinity to the brand and the product, with a basic precaution: “subtract the remarketing list.” When it comes to gaining visibility, on the other hand, you have to “go full steam ahead on the networks, controlling the message.”
Any more recommendations for attracting customers? It is advisable to launch short product campaigns on similar networks, limiting impressions (between three and five a day) and time (three weeks maximum). In important campaigns, have a creative person design the set of banners and work on them carefully: clearly indicate the product, convey necessity and exclusivity, and do not hide the price: “If we are clear from the beginning, the click will be more relevant.
Display strategies: acquisition or visibility
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