Pros and cons of active sales

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Types of active sales channels
Active sales are when a company initiates interactions with potential customers first. Many marketing technologies are actually designed to actively develop sales channels.

Direct sales
The company's employees communicate directly and personally with representatives of the target audience (in the form of meetings or conversations in the sales area with a argentina mobile phone numbers database salesperson, for example).


More and more often, telephone conversations and even communication via e-mail are attributed to this type of sales, which is not entirely correct. Both correspondence and telephone conversations only prepare the ground for direct contact, but do not replace it.

The direct sales channel has the following significant advantages:

Save money. You should invest in good salespeople, and you don’t need to spend much on advertising and other marketing tools: in direct sales, they don’t have a big impact on revenue (which, unfortunately, cannot be said about online commerce).

The manager's focus on success. In personal contact and offline trading, the seller clearly understands what he is selling and to whom, and the outcome of the transaction largely depends on his experience and skill.

High efficiency. Live communication is a much more convincing tool than correspondence in any messenger or telephone conversation. Therefore, the direct sales channel reveals its maximum potential in the field of network marketing and the B2B segment.

Of course, there are downsides. Personal communication with the consumer does not always work as expected, because we live in the age of mass sales and people have adapted to this format. In addition, direct sales are quite difficult to manage, as is finding sufficiently qualified personnel.