Contextual marketing refers to the marketing behavior of consumers' psychological state or demand in a specific, realistic display to effectively achieve the company's goal. A new form of AI advertising in China is called the ASMP (AI Scene Marketing Platform) system launched by Video++. The system applies AI technology to structure the accumulated video content. It can realize brand display, product introduction, and one-click purchase function in the video. In certain video scenarios, the emotional resonance of users will be stimulated to maximize conversion efficiency and increase advertisers' revenue.
Compared with traditional online video advertising, AI-powered costa rica telegram database advertising can add about 40% of the advertising space resource and increase the click-through rate by 2.5 times on average. It is estimated that future AI-powered advertising can increase the value of the online advertising industry by 31%.
The video-based shopping service is provided by Chinese short video platforms. The payment mode includes charging fees for e-commerce platforms, clicks, and collecting project implementation fees. AI advertising in China first appeared on small short video platforms and live broadcasts. However, the applications and business models on large video platforms, OTT and other fields are not yet ready for this step.
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Brands can set up different advertising forms to be embedded into video content according to their needs, leveraging AI to provide high-quality video content marketing solutions and a truly seamless connection between brand and content.
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