Skepticism and distrust
Posted: Wed Jan 22, 2025 5:38 am
Doubt, the desire to verify information and the tendency not to trust anyone's word are also quite normal and typical human traits. The consumer really has no reason to believe every statement on the website of an unfamiliar company. But if the statement is not unfounded, but supported by official documents, that's a completely different matter. "Without a piece of paper you're a bug" - our compatriots trust documents more than just words.
Skepticism and distrust
Use customer distrust as a sales trigger. Just canada mobile phone numbers database prove your words, present strong arguments. It is enough to confirm at least one fact so that the audience's trust in the site grows and everything else would be perceived more loyally.
Practical ways to use this trigger:
Add scans of licenses, diplomas, awards, quality certificates, etc. to the site.
Don't be shy about posting customer reviews and impressions of the service, but only if you can prove their authenticity. To do this, link social networks to the site so that reviews can be left using a widget, or simply post screenshots of official thank-you letters on the letterhead of the customer companies on the site.
Use real photos of goods and services. Do not take popular pictures from photo banks that the user has already seen hundreds of times on other web resources of similar topics.
If possible, publish a portfolio of completed projects (if the specifics of your business allow you to do so). This will demonstrate your competence better than any words.
Conclusions: to prove your professionalism, authority and reliability to a potential client is your task, and you need to do this at the first meeting. The client himself will not demand proof, he will simply leave the site.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153345
Additional examples of triggers
Anticipation trigger
Supplemented by the greed trigger, especially when a person wants to get what they want quickly. When the demand for a product or service is high, anticipation is at its maximum. This trigger sounds more convincing in tandem with scarcity.
Examples:
There are only 2 days left until the band's concert. There are 100 tickets at the box office. Hurry!
3 days until Black Friday! Buy a leather bag with a 50% discount and get a wallet as a gift!
There are 2 weeks left until the sale of tours to Thailand! Relax in a luxury hotel for only 40,000 rubles!
Get the opportunity to buy KIA Rio at the lowest price! Until the end of the auction - 2 days!
Expertise trigger
It is suitable for those who have something to be proud of. To attract a new audience, talk about your business: its advantages over competitors, your regalia and, possibly, awards. This will inspire trust and will definitely increase buyer interest. It is better to express
Skepticism and distrust
Use customer distrust as a sales trigger. Just canada mobile phone numbers database prove your words, present strong arguments. It is enough to confirm at least one fact so that the audience's trust in the site grows and everything else would be perceived more loyally.
Practical ways to use this trigger:
Add scans of licenses, diplomas, awards, quality certificates, etc. to the site.
Don't be shy about posting customer reviews and impressions of the service, but only if you can prove their authenticity. To do this, link social networks to the site so that reviews can be left using a widget, or simply post screenshots of official thank-you letters on the letterhead of the customer companies on the site.
Use real photos of goods and services. Do not take popular pictures from photo banks that the user has already seen hundreds of times on other web resources of similar topics.
If possible, publish a portfolio of completed projects (if the specifics of your business allow you to do so). This will demonstrate your competence better than any words.
Conclusions: to prove your professionalism, authority and reliability to a potential client is your task, and you need to do this at the first meeting. The client himself will not demand proof, he will simply leave the site.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153345
Additional examples of triggers
Anticipation trigger
Supplemented by the greed trigger, especially when a person wants to get what they want quickly. When the demand for a product or service is high, anticipation is at its maximum. This trigger sounds more convincing in tandem with scarcity.
Examples:
There are only 2 days left until the band's concert. There are 100 tickets at the box office. Hurry!
3 days until Black Friday! Buy a leather bag with a 50% discount and get a wallet as a gift!
There are 2 weeks left until the sale of tours to Thailand! Relax in a luxury hotel for only 40,000 rubles!
Get the opportunity to buy KIA Rio at the lowest price! Until the end of the auction - 2 days!
Expertise trigger
It is suitable for those who have something to be proud of. To attract a new audience, talk about your business: its advantages over competitors, your regalia and, possibly, awards. This will inspire trust and will definitely increase buyer interest. It is better to express