The main problem with embedding video in emails is the incompatibility of email providers when playing it, since for security reasons these platforms do not accept the video format . So far, the most similar technique to video email was to send a still image with the play symbol, hoping that the recipient would click on it. When this happened, an external page spain mobile phone number list would open, such as YouTube, or a landing page where the video was played. This solution is not bad, but when we receive advertising emails we are not usually proactive, and we do not click on the image to see advertising. In addition, the most common case was that the video was played on YouTube, and this platform is full of videos from competitors, so if the recipient finally managed to watch the video, in many cases the purchase was taken by the competition.
Melià Video in email
Another solution used by brands to get video email was to spend a lot of time and company personnel segmenting the customer database by their email providers, such as Hotmail, Gmail, Applemail, etc. and sending them the format that each of these email clients supports. This solution, in addition to being expensive, has a big problem, and that is that we do not use email only on one device, but we increasingly see responsive email , and it is impossible to know only by the email account on which device the video email is being opened, so the experience of the final recipient was disastrous and many of those who were expected to see a video, saw a blank space or a black box instead. And therefore there was a negative experience that generated unsubscribes from the database.
However, now there is a solution that allows video to be seen within the email on all devices, how does it work? It
is www.viwomail.es, technology that automatically generates more than 20 different formats of your video, which are stored on its high-speed servers in different parts of the world, and from which the video is served for streaming playback when the email is opened. When the recipient opens the email, Viwomail detects in real time from which device, operating system and email provider it is being opened and delivers the ideal format for playback. Some of these formats are video in MP4, OGG or WebM and others a preview of the video in high-quality GIF format, which is visually like a video but without audio. That is why if you open the same email on different devices, such as a PC and mobile, you will see different formats. For example, a video email opened on a PC will see the video in high-quality GIF format in Gmail, but if the same account is configured in AppleMail it will see the video in MP4.
Video in Email Viwomail
What benefits does video have in email?
Opening: The video format is the public's favorite. Simply adding the word video to the email subject line increases the opening rate by up to 15%.
CTR: According to data provided by Viwomail clients, including Meliá Hotels International and Pullmantur, the CTR or click rate can increase by up to 170% per campaign. Now with its new dynamic call to action
feature on the video, this rate has doubled. Bounce rate: email abandonment or closing is reduced by up to 75% when it contains video, according to the latest studies by Eloqua. Do you want to try this new technology? Contact Digital Response and give your emails movement.
