The ability to measure and analyze the performance of a website or mobile app is vital to the success of any online business, and upgrading is no exception. Google Analytics 4 represents the evolution of data analysis with new advanced features.
What updates does Google Analytics 4 bring? Well, it's simple: this spain whatsapp mobile phone number list new tool provides a more comprehensive and complete analysis, which will not only help you understand the company's performance, but also help you know what the next steps are.
To learn a little more about these changes and the differences between Google Analytics 4 and Universal Analytics, we invite you to continue reading.
What is Google Analytics 4
Google Analytics 4 (GA4) is Google's new data analysis tool designed to provide a more comprehensive and complete view of what is happening with the website.
GA4 differs from previous versions in that it offers better ways to measure user engagement and interaction, such as scrolling, clicking, downloading a file, etc.
It allows cross-channel and cross-device tracking, which consists of measuring user interaction by focusing on the experience they have on the website across multiple devices in order to optimize brand results.
Advantages of GA4
Google Analytics 4 (GA4) offers a number of advantages over previous versions of the tool, including:
It offers relevant metrics for other digital properties, such as mobile applications, allowing a centralized and unified measurement of what happens in different digital environments.
It can provide predictive metrics to know the likelihood that a user will be part of a conversion and this can be useful to get better control of ROI.
It allows you to easily export all data to Big Query, making it easier to analyze and use in other tools.
Unify website and mobile app measurement to understand what's happening in both environments.
It is capable of eliminating data where the analysis does not present a specific conversion.
It can detect certain events by default, meaning that it does not need to be activated for it to start measuring on the website. This represents an advantage when it comes to saving time.
When Universal Analytics stops working
It is true that Google Analytics 4 came to replace Universal Analytics, since this new tool was a solution to the various user privacy restrictions that have been established on the Internet.
On July 1, 2023, all standard Universal Analytics properties will stop processing data, and 360 Universal Analytics properties will stop processing new hits starting July 1, 2024.
Therefore, it is important to migrate from Universal Analytics to GA4 as soon as possible to generate the necessary historical data that can be used for better data analysis, before it stops providing new results.
Migrating from Universal Analytics to GA4 will allow you to have a more optimal data history and have better predictions about your audience.
