What is the “Email Design Conference” ? It is a gathering of the email marketing community to offer marketers and designers a platform to learn, share and grow through different activities. It includes sessions on email marketing innovation techniques, responsive email , content creation and strategies for testing emails.
Email Design Conference 2016
As we can see in the image, the conference is held in three south africa mobile phone number list different cities, making it easier for marketers and designers from all over the world to attend if they wish. In this post, we will focus on the Design Conference 2016 in Boston.
One of the most important events of the conference was the announcement of the agreement between Microsoft Outlook and Litmus , with the aim of helping to improve email marketing #MakeEmailBetter . As we discussed in last week's post , it seems that email providers are beginning to collaborate with the email marketing community to take a further step in the sector. This agreement between Litmus and Microsoft represents the possibility of improving and maximizing the opportunities that email marketing can bring to marketers and users.
Litmus and Microsoft Agreement
Here are some of our favorite tips from the experts who spoke at Email Design Conference 2016 :
“ Don’t think like a marketer. Think like a user. ” Amanda Soehnlen
“ Not only do you need to show that people tolerate your emails, they want them. ” Chad White
“ Part of building your ideal email team is building your ideal external email team: educating your clients . ” Jenn Fernandes
“ Focus on these 6 principles: reciprocity, commitment, consistency, social approval, authority, and scarcity. ” Aric Zion
“ Email is a privilege, not an obligation. We don’t have to send an email. ” Vicky Ge
“ Don’t tell your users how they should interact with your email. If it’s not intuitive enough, do it again. ” Eric Lepetit
“ Think of email not just as a channel to communicate a message, but as an opportunity to bring emotion to a conversation. ” Kristen Craft
“ Just because it's popular doesn't mean it's the right button. The right button is one that's been tested. ” Mike Nelson
“Creativity is about relationships. Build a strong connection between users and creators, and good things will happen.
