What happened in the advertising accounts

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The ad copy was weak and its length did not make much use of the available space. The targeting was so broad that Mr. František could just as well have shouted his offer out the window. Remarketing was set up, but it had no internal logic and led to the main page of the e-shop – not back to individual products.

And almost a fifth of his search advertising budget was drained by users who were actually searching for sanitary equipment due to inappropriate keyword choices on Google.

Loss and profit
Over the entire previous bulk sms germany year, Mr. František spent 83,000 CZK on visitors who were actually looking for sanitary equipment and only bought it for about 5,000 CZK. With the first look at the advertising account, we saved him one nice vacation a year.

Changing the ad text and new targeting and remarketing logic practically doubled his return on investment within the first month we took care of his ad accounts.

And over the next 6 months, based on the CLTV (Customer LifeTime Value) calculation, we helped him to sort out which products were most worth promoting.

Story Two: When there is too much of something, it is too much
Ms. Eliška Krásnohorská works for a company that manufactures and sells electronic goods. The company has decided to open a new e-shop in the Czech Republic. Ms. Eliška and her company have many years of experience with online advertising and have ordered dozens, perhaps hundreds, of advertising campaigns from various advertising agencies.