So, how can you improve your ranking in the SERP? Here are some strategies you can implement.
Keyword research is an important pillar to improve your SERP. Although in the world of marketing this research is extensive, we recommend focusing on keywords that relate to your business.
A good practice is to use long-tail keywords . They qatar whatsapp mobile phone number list can describe what you are trying to target. To get a clearer idea, pay attention to the following example:
Let’s say you own a tech store and you sell the Samsung s23. You want to improve your visibility to increase organic traffic. A keyword might be “Samsung s23 price.” While it’s simple, it probably won’t give you the results you need.
So, instead of using such a general keyword, you can try phrases like “Cheapest Samsung s23 offer”. This way, you can get more traffic than with a more competitive option in the SERP.
Keep in mind that before creating content, you should research how much competition a keyword has to rank for it.
On the other hand, avoid keyword stuffing (overloading your content with keywords), as Google's algorithm can penalize you. There is an optimal frequency for a website to be considered positively (exceeding it is negative for your positioning).
Create quality content
Writing quality content that provides users with details is essential to attracting the attention of search engines. A 200-word article that covers one aspect of the same topic is not the same as a 1,500-word article that provides greater depth.
The priority will always be to offer valuable content by applying SEO techniques to make a difference for your readers. This way, users looking for information closely related to your business niche can reach your website.
Update the content
Even if you feel like updating content is recycling something you've already done, this is an excellent strategy to improve your SERP ranking. Google detects and favors websites that update relevant, modern, and attractive information.
You can start regularly reviewing existing content to add new data, such as updated statistics or news. Another good practice is to remove broken links and improve aspects that are outdated.
You don't have to make a complete change - you'll notice that modifying just a few paragraphs will help. We recommend doing this task at least every six months. Remember that in this digital age, information changes quickly.
