The Art of War Applied to Marketing [2024]
Posted: Wed Dec 04, 2024 8:48 am
Sometimes marketing is a battlefield, a competition that is won by the strongest or the smartest. Did you know that the art of war applied to marketing can make a difference in your business?
To achieve success, it is important to educate yourself and keep up to date with the latest developments. But despite so many advances and technologies available, there are still classics that remain in force , such as the book The Art of War , written towards the last third of the 4th century BC.
If you're wondering why we want to talk about this literary and oman whatsapp mobile phone number list philosophical work on a marketing blog, keep reading. You'll see that this book contains valuable lessons applicable to contemporary marketing .
The book 'The Art of War', by Sun Tzu
If you don't know the work, we recommend that you read it first. It won't be a waste. If you prefer to listen to it to fully understand its content first hand, we share this video/audiobook with you that you will surely enjoy.
As we already mentioned, The Art of War was written more than 2,500 years ago and we still find important teachings in its pages that we can transfer to the world of marketing.
We don't want to give you too many spoilers , but in general terms we want to tell you that this book is about military planning and tactics, the product of the strategic thinking of its author, the Chinese military man Sun Tzu.
It highlights the importance of strategy, planning, environmental awareness and adaptability to achieve victory. All of this can be fully applied to marketing , where it is necessary to stand out in order to attract and retain customers.
11 Lessons from The Art of War Applied to Marketing
Now that you know the context, we can explain The Art of War applied to marketing. We do it in these 11 key points:
1. Knowledge of the Competition
One of the most iconic quotes from the ancient work is “Know your enemy better than yourself before you go into battle.” This, just like in war, should be taken literally in the world of marketing.
It is crucial to know your competitors before starting the battle in the market. Knowing their strengths, weaknesses, strategies and tactics will allow you to identify opportunities and design strategies to differentiate yourself.
Knowing your competitors allows you to take advantage and stand out when and where they least expect it.
2. Audience Knowledge
Sun Tzu wrote that a true master of the arts of war defeats other enemy forces without fighting, conquers cities without besieging them, and destroys armies in a short time. Translated into our field, marketing, we can see it like this: if you really want to win, you must win over your audience. And not by force, obviously. On the contrary: you need to understand them.
To achieve success, it is important to educate yourself and keep up to date with the latest developments. But despite so many advances and technologies available, there are still classics that remain in force , such as the book The Art of War , written towards the last third of the 4th century BC.
If you're wondering why we want to talk about this literary and oman whatsapp mobile phone number list philosophical work on a marketing blog, keep reading. You'll see that this book contains valuable lessons applicable to contemporary marketing .
The book 'The Art of War', by Sun Tzu
If you don't know the work, we recommend that you read it first. It won't be a waste. If you prefer to listen to it to fully understand its content first hand, we share this video/audiobook with you that you will surely enjoy.
As we already mentioned, The Art of War was written more than 2,500 years ago and we still find important teachings in its pages that we can transfer to the world of marketing.
We don't want to give you too many spoilers , but in general terms we want to tell you that this book is about military planning and tactics, the product of the strategic thinking of its author, the Chinese military man Sun Tzu.
It highlights the importance of strategy, planning, environmental awareness and adaptability to achieve victory. All of this can be fully applied to marketing , where it is necessary to stand out in order to attract and retain customers.
11 Lessons from The Art of War Applied to Marketing
Now that you know the context, we can explain The Art of War applied to marketing. We do it in these 11 key points:
1. Knowledge of the Competition
One of the most iconic quotes from the ancient work is “Know your enemy better than yourself before you go into battle.” This, just like in war, should be taken literally in the world of marketing.
It is crucial to know your competitors before starting the battle in the market. Knowing their strengths, weaknesses, strategies and tactics will allow you to identify opportunities and design strategies to differentiate yourself.
Knowing your competitors allows you to take advantage and stand out when and where they least expect it.
2. Audience Knowledge
Sun Tzu wrote that a true master of the arts of war defeats other enemy forces without fighting, conquers cities without besieging them, and destroys armies in a short time. Translated into our field, marketing, we can see it like this: if you really want to win, you must win over your audience. And not by force, obviously. On the contrary: you need to understand them.