Proper structure is the path to success
Posted: Sun Jan 19, 2025 9:53 am
The structure of a site oriented towards promotion in search engines is based on the semantic core and analysis of top sites. With this approach, each group (cluster) of queries corresponds to a landing page.
The ideal option is to develop the site structure at the design stage. If the task is to promote a site with a ready, established structure, it is necessary to analyze it and, possibly, revise it.
A clear and logical website structure is important for two reasons:
1) visitors will find it convenient to use the site;
2) search engines will index pages faster.
Depending on the type of resource, the structure can be:
Linear - pages can only be viewed sequentially. guatemala whatsapp number data These are presentation sites, slide shows, photo business cards, etc. In this case, SEO does not work well, so contextual advertising or other methods of attracting traffic are used for promotion.
Hierarchical — most websites have exactly this structure. Business cards, landing pages or specialized blogs can be two-level. A three-level structure is more common, which is built on the principle of "Main" / "Category" / "Post". There may be more nesting levels, but from the SEO point of view, it is better not to use more than 3-4 levels, otherwise there may be problems with indexing, and it is not very convenient for users to navigate the labyrinths of your site.
Lattice - it is used by large online stores with a wide range of products from different brands. In this case, the lower-level pages are included in several categories at once. For proper SEO optimization, it is important to exclude page duplication.
The ideal option is to develop the site structure at the design stage. If the task is to promote a site with a ready, established structure, it is necessary to analyze it and, possibly, revise it.
A clear and logical website structure is important for two reasons:
1) visitors will find it convenient to use the site;
2) search engines will index pages faster.
Depending on the type of resource, the structure can be:
Linear - pages can only be viewed sequentially. guatemala whatsapp number data These are presentation sites, slide shows, photo business cards, etc. In this case, SEO does not work well, so contextual advertising or other methods of attracting traffic are used for promotion.
Hierarchical — most websites have exactly this structure. Business cards, landing pages or specialized blogs can be two-level. A three-level structure is more common, which is built on the principle of "Main" / "Category" / "Post". There may be more nesting levels, but from the SEO point of view, it is better not to use more than 3-4 levels, otherwise there may be problems with indexing, and it is not very convenient for users to navigate the labyrinths of your site.
Lattice - it is used by large online stores with a wide range of products from different brands. In this case, the lower-level pages are included in several categories at once. For proper SEO optimization, it is important to exclude page duplication.