Black Friday Strategy Manual for B2B Businesses. Follow the checklist
Posted: Wed Dec 04, 2024 8:34 am
At pinchaaqui.es, we know that Black Friday is a crucial date to maximize opportunities and sales. We have already explained why it makes sense to take advantage of it if you are a B2B . In this post we talk about Black Friday strategies and show how a B2B should prepare to guarantee success during this popular date.
Objectives and business strategy
The first and most important thing in any commercial action is to clearly define the objectives that are to be achieved. In this case, the B2B has to establish what objectives it wants to achieve with Black Friday. Increase sales, attract new customers or strengthen relationships with existing ones?
Once these are in place, you'll need to ensure that your promotional strategies are aligned with them and your company's long-term vision.
Data analysis for informed decisions
Predictive analytics: Using historical data and predictive analytics techniques to anticipate sales trends and consumer behavior.
KPI monitoring: We define and monitor key performance indicators to assess the success of implemented strategies and make adjustments in real time.
Digital marketing strategies
Understanding the profile of the B2B customer is essential. Business engineer phone number list customers tend to make purchasing decisions based on detailed analysis and established relationships. It is important to identify what kind of incentives could attract this audience during Black Friday, beyond simple discounts.
Personalized campaigns: Plan and execute digital marketing campaigns targeted at specific segments, using analytical data to maximize impact.
Targeted email marketing: sending personalized emails with exclusive offers and reminders, ensuring that our messages reach the right audience at the right time. Here it is important to emphasize the importance of spaced notifications. It is not advisable to send the newsletter, SMS or push notifications to all customers at the same time. It is better to space out the delivery by spreading it out over different time slots, so that the traffic to the website from these notifications is evenly distributed.
Infrastructure optimization
In view of Black Friday, it is essential to make an estimate of traffic: if you expect a significant increase in traffic, you have to be prepared. One of the most common problems during Black Friday is the overload of visits to websites that are not normally so busy, and this can end up causing a crash. In fact, it is very likely that, if promotional campaigns are carried out, the contracted server power will not be able to support the peak of traffic and this will generate those “crashes” of the website that generate such a bad user experience.
To avoid this, you can request a page load analysis from the company that manages the hosting service, so that they are prepared in case it is necessary to expand the hosting resources and thus increase the hosting power. Hostings are usually scalable and you can hire more power according to your needs, thus ensuring a good user experience from that point of view.
Scalable Infrastructure: Ensuring that servers and cloud services can automatically scale to handle increased traffic.
Load Testing: We perform stress tests to verify that the infrastructure can withstand expected demand peaks, avoiding downtime and system crashes.
Strengthened security
Part of a good browsing experience is security. It is necessary to offer a highly reliable website where the risks of cybercrime are minimal or non-existent. To ensure safe browsing, it is essential that the website has a valid SSL certificate that guarantees that the website is secure and that there is no danger in sending confidential information.
This means that the page has the SSL (Secure Sockets Layer) security protocol and that user data, such as credit card numbers, will be encrypted for third parties. It is a basic feature, but there are still many websites with mixed content (under https and without https) that cause security warnings in customers' browsers.
Continuous and proactive monitoring: Advanced monitoring systems can be implemented to detect and mitigate threats in real time, protecting sensitive data and transactions.
Constant updates: make sure to keep all systems updated with the latest security patches, ensuring protection against potential vulnerabilities.
Efficient inventory and logistics management
Inventory Control: Use advanced inventory management systems to ensure there is sufficient stock to meet expected demand and avoid stockouts during peak sales.
Coordinated Logistics: We work closely with suppliers and delivery services to ensure fast and efficient shipping times.
Objectives and business strategy
The first and most important thing in any commercial action is to clearly define the objectives that are to be achieved. In this case, the B2B has to establish what objectives it wants to achieve with Black Friday. Increase sales, attract new customers or strengthen relationships with existing ones?
Once these are in place, you'll need to ensure that your promotional strategies are aligned with them and your company's long-term vision.
Data analysis for informed decisions
Predictive analytics: Using historical data and predictive analytics techniques to anticipate sales trends and consumer behavior.
KPI monitoring: We define and monitor key performance indicators to assess the success of implemented strategies and make adjustments in real time.
Digital marketing strategies
Understanding the profile of the B2B customer is essential. Business engineer phone number list customers tend to make purchasing decisions based on detailed analysis and established relationships. It is important to identify what kind of incentives could attract this audience during Black Friday, beyond simple discounts.
Personalized campaigns: Plan and execute digital marketing campaigns targeted at specific segments, using analytical data to maximize impact.
Targeted email marketing: sending personalized emails with exclusive offers and reminders, ensuring that our messages reach the right audience at the right time. Here it is important to emphasize the importance of spaced notifications. It is not advisable to send the newsletter, SMS or push notifications to all customers at the same time. It is better to space out the delivery by spreading it out over different time slots, so that the traffic to the website from these notifications is evenly distributed.
Infrastructure optimization
In view of Black Friday, it is essential to make an estimate of traffic: if you expect a significant increase in traffic, you have to be prepared. One of the most common problems during Black Friday is the overload of visits to websites that are not normally so busy, and this can end up causing a crash. In fact, it is very likely that, if promotional campaigns are carried out, the contracted server power will not be able to support the peak of traffic and this will generate those “crashes” of the website that generate such a bad user experience.
To avoid this, you can request a page load analysis from the company that manages the hosting service, so that they are prepared in case it is necessary to expand the hosting resources and thus increase the hosting power. Hostings are usually scalable and you can hire more power according to your needs, thus ensuring a good user experience from that point of view.
Scalable Infrastructure: Ensuring that servers and cloud services can automatically scale to handle increased traffic.
Load Testing: We perform stress tests to verify that the infrastructure can withstand expected demand peaks, avoiding downtime and system crashes.
Strengthened security
Part of a good browsing experience is security. It is necessary to offer a highly reliable website where the risks of cybercrime are minimal or non-existent. To ensure safe browsing, it is essential that the website has a valid SSL certificate that guarantees that the website is secure and that there is no danger in sending confidential information.
This means that the page has the SSL (Secure Sockets Layer) security protocol and that user data, such as credit card numbers, will be encrypted for third parties. It is a basic feature, but there are still many websites with mixed content (under https and without https) that cause security warnings in customers' browsers.
Continuous and proactive monitoring: Advanced monitoring systems can be implemented to detect and mitigate threats in real time, protecting sensitive data and transactions.
Constant updates: make sure to keep all systems updated with the latest security patches, ensuring protection against potential vulnerabilities.
Efficient inventory and logistics management
Inventory Control: Use advanced inventory management systems to ensure there is sufficient stock to meet expected demand and avoid stockouts during peak sales.
Coordinated Logistics: We work closely with suppliers and delivery services to ensure fast and efficient shipping times.