Acquisition is the process of generating leads and acquiring net new customers
Posted: Sun Jan 19, 2025 5:44 am
whether that’s through gated content, chatbots, a freemium sign-up, or something else. For example, Slack acquires users through an email collection form on their homepage. A core component of any growth marketing strategy, this use case reflects the need to experiment with conversion optimization to maximize the number of form submissions. Marketers should consider frequent iteration here, everything from the messaging, to button orientation, to colors, to form strategy. In our own experimentation, constant iteration consistently drives conversion increases.
Learn how to put your product at the forefront of list of australia consumer email your acquisition, conversion and expansion strategies with Your Guide to Mastering Product-Led Growth.
Additionally, in 2022, video and content syndication will continue to play a critical role in the acquisition process. Marketers are increasingly diversifying away from traditional formats like webinars and moving toward shorter-form content. Expanding your content syndication should play a major role in your growth marketing efforts this year.
Activation
User activation can be defined as the process of getting people to use the product or service they purchase as much or as quickly as possible. The customer onboarding process is part of this. As customer experience rises in importance in the b2b world, this area is increasingly the domain of marketers and revenue teams. For example, Facebook found that if users added seven friends within their first ten days on the platform, they were extremely likely to return and keep engaging with the platform.
Learn how to put your product at the forefront of list of australia consumer email your acquisition, conversion and expansion strategies with Your Guide to Mastering Product-Led Growth.
Additionally, in 2022, video and content syndication will continue to play a critical role in the acquisition process. Marketers are increasingly diversifying away from traditional formats like webinars and moving toward shorter-form content. Expanding your content syndication should play a major role in your growth marketing efforts this year.
Activation
User activation can be defined as the process of getting people to use the product or service they purchase as much or as quickly as possible. The customer onboarding process is part of this. As customer experience rises in importance in the b2b world, this area is increasingly the domain of marketers and revenue teams. For example, Facebook found that if users added seven friends within their first ten days on the platform, they were extremely likely to return and keep engaging with the platform.