Riccardo Scandellari's La scimmia nel cassetto highlights how no editorial plan and no social publishing calendar are effective without constant action, temperament, strategy and perseverance. Through this work, Scandellari pushes us to bring out our narrative expression with boldness and conviction. Bringing the monkey out of the drawer.
The monkey in the drawer: Riccardo Scandellari's experience does not betray
Riccardo Scandellari, Skande for insiders, is a key figure in the Italian marketing and personal branding scene. Author and popularizer, he founded one of the most followed blogs in Italy , contributing significantly to the debate on these issues. With a career that ranges from teaching at prestigious institutions such as the Scuola Holden and the CUOA Business School , to the IUSVE , Riccardo has always mixed theory and practice in stimulating and effective ways.
riccardo scandellari the monkey in the drawer book review photo skande Easy Web Marketing Nicola Onida Seo copywriter and digital marketing specialist
I discovered Riccardo's books way back in 2018, I fell in love with them during the pandemic ( read the anecdote in the review of Fai di te stesso un brand ) and I personally met Riccardo during the Web Marketing Festival 2023. Now I can't help but read everything he writes because he is my beacon in the night when it comes to following a coherent and effective publishing line.
riccardo-scandellari-the-monkey-in-the-drawer-book-review-photo-skande-quote-gossage Easy Web Marketing SEO copywriter and digital marketing specialist
You may also be interested in: The Best Books on Copywriting: What to Read if You Want to Write to Sell
Is The Monkey in the Drawer another book about personal branding?
Not exactly.
What The Monkey in the Drawer does is guide the reader through a journey of self-realization and public exposure. Starting from the assumption that without action, ideas go unheard , the book unfolds through a series of chapters that explore the common challenges in telling and sharing one's projects.
Riccardo uses a direct and accessible style (for those who know him, it is his distinctive trait) to underline how vital it is to express oneself in order to be recognized, especially today Phone Number Database when we live in a world of hyper-media exposure and in which our attention to external messages is less than that of a goldfish !
Summary and contents of the book
The structure of the summary is particular. Riccardo has chosen to tease the reader's mind by assigning "visionary" titles to the chapters:
The game
The dream
The leap
The climb
Starway to Heaven
It feels like being a video game character or the protagonist of the hero's journey and Riccardo is the mentor. It's all connected: you start from your space, you are looking for fulfillment but you don't really understand where you are and how you can float without drowning. You have to understand the rules of the game . So you resort to your dreams and hopes: you would like to grow, gain approval and recognition. So you have decided to take your feet off the ground and abandon all your certainties: you have to do it definitively and with conviction. Here you understand that it's not all roses and flowers : the gurus out there had told you another reality and it is precisely this that distinguishes winners from the rest of the world. The climb to heaven is for the few. No doctor has prescribed us a destiny of winners, but if you think you are, to fulfill yourself you will have to go through fear and hope .
