What is email marketing?
Email marketing is the use of email to promote products or services. Email marketing is oman mobile phone number list the use of email to develop relationships with potential customers or clients. A communication channel between a sender and a receiver to promote or develop relationships of interest, whether commercial, informative or of any other kind.
Why is email marketing so important in e-commerce?
This communication channel has the advantage that it is not a channel only for large companies or that it requires large investments. It can be used by all types of companies regardless of their size.
Reasons why you should have this channel in your digital strategy:
Accessible channel for any type of business
Many companies have the misconception that email marketing is a channel that only large companies can use, since large investments must be made in email sending platforms, designers, layout designers with knowledge of HTML, etc. But this is not true, you can find the solution that best suits your needs.
We have compiled 8 free platforms on the market in case you don't have the budget to get started:
1. MailChimp
Mailchimp is one of the most popular email marketing platforms for individuals and small businesses. The free version allows you to have up to 2,000 contacts registered in your database and send up to 12,000 emails per month. Not bad for a start.
2. Mailjet
Unlike Mailchimp, Mailjet has an unlimited contact database, so you can enter as many emails as you want, but you can only send up to 6,000 emails per month or 200 emails per day (which can be a bit limiting if you want to launch a campaign on a specific day to your entire database, such as BackFriday).
3. SendPulse
Sendpulse allows you to add up to 2,500 contacts and send up to 15,000 emails per month.
4. Benchmark
This simple but powerful platform allows you to add up to 2,000 contacts to the database and send a maximum of 14,000 emails per month.
5. SendinBlue
Free multilingual email marketing tool. Like the Mailjet platform, it allows an unlimited number of contacts in your database, although you can only send a maximum of 300 emails per day.
6. ZohoCampaigns
ZohoCampaigns is one of the free email marketing platforms with the most free features. You can use the A/B testing option, templates, and other options completely free of charge. Its limitations consist of a maximum of 2,000 contacts and up to 12,000 sends per month (which makes it a very complete solution).
7. MailerLite
MailLite offers sending of up to 12,000 emails per month, but with a maximum of 1,000 contacts in the database.
8. Campayn
A very simple and straightforward platform, ideal for those who want to start in email marketing, although you will quickly find it too small. You can only have up to 500 contacts and 12,500 emails per month.
If you already have knowledge about email marketing or you can invest in more professional tools , with which you can manage larger databases or if what you need are tools with more specific functionalities, such as drip marketing or marketing automation, we recommend the following platforms:
1. Active Campaign
Platform that adapts to your needs, variable prices depending on the service contracted. Basic version for $9 per month with unlimited sending but with a maximum of 500 contacts.
