The implementation of your strategy

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Thanks to marketing automation tools we do not have to deal with such segmentation ourselves because a wellprogrammed system of allocating points will do it for us Marketing automation tools allow you to carry out lead scoring effectively determine the engagement of users by means of the points awarded to them. How to award points Lead scoring is nothing more than rewarding points to users for specific actions taken in response to our messages or creations. Customers receive points based on demographic and behavioral criteria. Data such as place of residence, gender or age allow you to assess the type.

Of offers that may interest you. Further actions of users in our store activate the mechanism of adding points and move them to the next level of the sales funnel. Each level includes different personalized actions and chile whatsapp resource messages that we send to the recipients. These in turn create the entire campaign. Figure Example of reward points Source own database How to create a lead scoring campaign Lead scoring is not a set of random actions and randomly awarded scores. The tool allows to provide very accurate personalized support to the sales department. For lead scoring to be effective precise planning.

Must be carried out. We do not need to know the interests of our customers. The system examines them, identifies them and assigns users to the appropriate segments. Previously planned dedicated messages are automatically sent to each group. Marketing campaigns are based on basic demographic data as well as data on subsequent actions taken by users in the sales funnel. This is possible among other things thanks to link tagging. Adding tags to our works allows additional reporting and tracking of users activities, their reactions to our messages and the subsequent actions they take. You can read more about this.