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First step is to build a profile of the person we want to contact. Based on the established profile we prepare a coherent contact database. Only after the precise selection of the recipients can we design a series of effective emails. Lets focus on what we can offer to the selected target group. Lets talk about your product in the language of benefits. Lets show how the recipients life can become more pleasant and simpler thanks to our services. Only with a high degree of personalization in our cold emails and in subsequent messages can we win the recipients trust..

Figure Personalization in emails Source Training materials Is it worth reconnecting? Lets not be discouraged by the lack of answers. It may be for purely mundane reasonsCombined. Integration with the email channel canada whatsapp resource The combination of SMS and email channels is becoming more and more popular and is the first thing that comes to mind when talking about SMS integration. It is also very easy. We described it in the article SMS Marketing in Three Steps. How to support our email sending The system can divide the database into contacts who opened previously sent emails or did not take any action..

Therefore, we will add mobile messages to email campaigns not to duplicate content but to supplement it. Sending SMS can increase the opening rate of our messages. It is a good place to remind the recipient that there is a new message waiting in his mailbox. On the other hand, we can accommodate more information in the email. Therefore, such an SMS can be a teaser, an invitation to a topic, and the user can find the development of this topic in his email. Figure Example of combining SMS and email channels Source Ebook Methods for effective email marketing for.