Use more than one Call to Action
The call to action does not have to be unique, since within the content of the email we can offer relevant information that accompanies the main message, and that at the same time, includes its own Call to Action.
When we implement different calls to action india mobile phone number list throughout the body of the message, we have to do so taking into account that the reading of an email follows the pattern of a scan from top to bottom and from side to side (left to right in the West). The more clickable links we have throughout the body of the message, the higher the click rate will be. Here we can see a representative example of the Rituals
brand . Throughout their email they use a total of 4 Call to Actions. In this way, there are more possibilities that the user will click on one of them.
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Remove “click here” or “click here” from your CTA list
The increase in spam has caused spam filters to penalize phrases such as “click here” or “click here”. One tactic to avoid these situations is to use a graphic Call to Action . However, we must not forget that the more eye-catching it is, the greater the chance that the subscriber will click on it. Below we can see an example of a graphic Call to Action used by the Shein brand .
Include the CTA in the email header or in a video
Another consideration regarding Calls to Action is that they can be included in the email header , so that the user can interact quickly in preview mode. Placing them in the header and preheader helps to set the action when the body of the email is not visible (preview and images blocked).
If our email includes a video, we can also choose to incorporate the Call to Action in it. It is a very visual and original way to be able to attract the subscriber's attention in a different but very effective way.
Select the color of the Call to Action strategically
Are there colors that are more appropriate than others to move the user to action or to transmit a certain value or emotion? The answer is YES . In fact, in this image we can see what values, emotions, attitudes and qualities we associate with each color.
If we take this information into account, when we design an email we can convey what we want and we can even combine colors to highlight a specific Call to Action more or less. However, there is something we cannot forget, and that is that the color of the Call to Action can also be conditioned by the branding of the brand. In this case, the range of colors will already be predefined regardless of what you want to communicate or transmit.
Well, despite the fact that there are many criteria that we follow when implementing a Call to Action, the 4 that we have seen today will help you make them much more efficient.
