EAT (Expertise, Authority and Trustworthiness) and Quality Content

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Google’s EAT (Expertise, Authority and Trustworthiness) criteria are especially critical for sites in the YMYL (Your Money, Your Life) categories. Providing accurate and reliable information on topics such as health , finance and law will be a key factor in SEO success.

What Will Change?
EAT factors will have a direct impact on how search engines rank quality content. High-quality content will have a better chance of ranking by citing authoritative sources and providing expert insights.

How Do You Apply?
To increase the credibility of your content, include quotes from experts and provide information based on reliable sources. Showcase your level of expertise and solidify your authority in your industry by including author biographies. Also, ensure that your content is accurate by updating it regularly.

Video Content and Search Engine Optimization
Video content is becoming one of the most preferred content types by users. In 2025, video search results could overtake text-based content. Google will allow video content to appear more in search results.

What Will Change?
Google and other search engines will use more sophisticated algorithms to optimize and rank video content. Video content will be ranked higher than both text and visual content.

How Do You Apply?
Use proper titles, descriptions, and tags to make your videos romania whatsapp phone number SEO friendly. You can also reach a wider audience by publishing your video content on YouTube and other platforms. Adding alt texts to your video content will also help make it easier for search engines to understand it.

Mobile Compatibility and Speed ​​Optimization
Mobile compatibility and fast loading times will continue to be a key element of SEO in 2025. The increasing use of mobile devices and tablets will cause search engines to prioritize mobile-friendly sites.

What Will Change?
Mobile-friendly websites will get more attention and rankings than desktop versions. Google will reward sites that focus on user experience and speed.

How Do You Apply?
Make sure your website is mobile-friendly. Test your page speed and use mobile-optimized designs. User-friendly interfaces, fast loading times, and easy navigation will increase your SEO success.

The Future of SEO and the Role of Orbita Digital
In 2025, SEO will be shaped by rapidly developing technology and user-focused strategies. Artificial intelligence, voice search, user experience and quality content will form the basic building blocks of SEO. Adapting to these changes will enable brands to gain competitive advantage in the digital world. As Orbita Digital, you can develop strategies suitable for the future of SEO to shape your strategies and achieve digital success by following these trends.