Practical example:
Suppose your client is a psychotherapist with chinese overseas america phone number data a private practice who explicitly asks you to make offline and online communications "soothing and calming". How would you behave?
Therefore, it is important to understand the differences and which one is best for your situation.
You cannot install a WordPress plugin that allows you to insert a contact form or an appointment system for your clients. In addition, your website may contain ads placed by WordPress.com. Very unprofessional!
experience with easy-to-understand road signs
What are the uses of microcopy road signs? Easy Web Marketing Nicola Onida Digital Marketing
Let's face it: this is definitely not Microcopy
There are few elements of communication that can capture the user's attention and accompany him to make the best choice - in a different way than what you usually read on the web.
But the real goal of a well-thought-out microcopy is to provide your website with a unique user experience. Give it personality and uniqueness through personalized text messages designed by you for each stage of the user's journey.
Let me give you another example. What is the difference between a luxury store and a fast fashion store?
Microcopy!
Talk like a human (if you are human, you should be able to do it too! Forget "professional" jargon, not to mention language like corporate or bureaucratic language)
Write sincerely and honestly, as if you are talking to your clients (do you have something to hide?)
Always remember how the steps of the hero's path are for telling a respectable story:
Calling for adventure
Meeting with a mentor
Overcoming the first threshold
First attempt on the enemy
Approaching the deepest cave
Central test
Reward
The way back
Resurrection
What I know:
What is required to apply for a bank loan
Real estate agency
How much is the notary fee for buying a house
And all this information.
In this regard, I recommend you to read the legendary manual "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout.
Hosting a space - whether on the web, in the minds of users or both - conveys authority, prestige and influence. This is brand positioning through SEO. This means that you will be able to gain the trust of potential customers and consolidate your brand reputation.
