marketing management libraryIt is common that, after the summer holidays and when facing the last quarter of the year, it is necessary to adopt a new direction in marketing management.
The reasons are usually the search for improved quantitative results, to increase ROI (return on investment), or to try out new strategies. In the latter case, the marketing director must assume the risk involved in including a new strategy.
In order to reduce this risk to a minimum, we have poured our experience (on October 1st LACLAVE will be celebrating its 29th anniversary) into the ebooks that we offer for free in our LACLAVE Library for your Marketing team .
These are written resources to help marketers make better decisions and learn about new developments that can enable them to develop a winning new strategy.
It is important to note that this is not "futurology" but rather lithuania business email list that we are dealing with topics that, although new, are already proven. Strategies that, if the companies that are going to apply them meet the requirements that we explain, are winning strategies. In addition, they are written so that they are read quickly and with a clear exposition of the concepts.
These are books that get straight to the point and contain immediately applicable knowledge from our professional experience. These are the titles you can download right now:
library for marketing director how to prepare a b2b digital marketing planHow to prepare a B2B digital marketing plan
In a digital marketing plan, you have to take into account not only the obvious, such as online advertising actions, but also other parameters that are also very important and critical to the final result. In this PDF ebook we will explain them to you, in an orderly manner, so that they can serve as a work guide.
library for the marketing team online reputationONLINE REPUTATION. Guide to create, manage and defend it
Discover the 5 points that affect your online reputation and create a work protocol that allows you to create, maintain and protect it. This is a special ebook because it includes the collaboration of an expert lawyer who provides legal advice on the most problematic points. One that we believe is worth having on hand.
library for the marketing manager how an inbound marketing strategy worksINFOGRAPHIC: How an inbound marketing strategy works
There is a lot of talk about Inbound Marketing, the online marketing strategy that offers the best results in the B2B sector. In this infographic we show you a schematic map of how it works.
Marketing Management Library Guide to truly understanding what inbound marketing isGuide to truly understand what inbound marketing is
If you are a marketing director, you should read this book before making a decision about your online strategy for 2020. If your company meets the requirements for Inbound Marketing and you opt for another strategy, you are missing the opportunity to significantly improve results. Seriously, trust us. It is a very brief guide that will allow you to decide if opting for Inbound Marketing is the path to success.
library for marketing management b2b digital marketing objectivesB2B Digital Marketing Objectives
Obviously, marketing objectives are specific to each company. But there are 7 objectives common to all of them that are not usually taken into consideration but are essential to achieve the specific ones. This ebook will surprise you with its approach. But it will surely be very useful for you.
library for marketing management the 20 keys to a b2b website designed to capture leadsThe 20 keys to a B2B website designed to capture leads
A work guide in the purest sense. 20 points that the marketing manager must control when developing a website whose objective is to capture leads.
You can access all these resources on our landing page LACLAVE Library for your Marketing team https://blog.laclave.es/biblioteca-equipo-marketing and download everything that interests you with complete peace of mind. These are books that we have written and designed with the goal of helping you and your team make quick and accurate decisions.
Resource library for the marketing director and his team
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