These factors are great

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So if you don't have a website you are losing the market share dedicated to younger people. Looking at gender, men are more design-oriented, while women are more pragmatic about their choices regarding local businesses. Q2. What information is most important for a local business website? All interviewees: Main findings: Product, price, place, phone number – “the four Ps” for local website success (Place, price, product, phone); but opening hours, information on the company, contact emails and maps and other information for finding the direction are also important; Customers want basic information needed to determine whether a business fits their needs.


Less important factors: Main results (meaning they are australia whatsapp mobile phone number list less important for the customer who goes to these stores): Factors such as customer testimonials, website speed, staff photos, blogs, FAQs and mobile sites are of lesser importance for SEO but it seems that customers base their decisions on different factors Breakdown by gender: NB – In this scheme, the factors that have a large difference between men and women have been chosen.



Main findings: Men are less patient with a website when it comes to performance and speed. Men are more interested in seeing company pictures (more focused on appearance again) Women are more likely to contact a local business via email than men Breakdown by age group: Main findings: Older customers are more interested in products, prices and physical location than younger consumers Younger consumers are more driven by convenience, hours of operation and site style Analyses: It is clear from the results that for all local business websites, it is essential to have the correct foundation.