The winning recipe for a successful format
Posted: Tue Jan 07, 2025 6:07 am
Unique and unrepeatable, like her mother.
There are a thousand “handwriting” or “script” fonts, those that simulate freehand writing. But here we needed something authentically drawn on the sheet. An original writing, with sketchy freshness and calligraphic elegance. That did not resemble any other and was immediately recognizable in its overall form.
A perfect logo to be “plated”.
Each logo is an organized system that lives off the relationship between the other protagonists of the communication. Two fundamental elements to support it. The sober writing “Bistrot”, to balance the creativity of the logo and clarify the typology of the place. The payoff “I eat good, healthy, Italian” to establish, without frills, the quality and Italianness of the raw materials, and of the brand obviously.
In the “alMamà system” the relationship with the architectural and ambience choices of the place is fundamental. The logo, protagonist of signs and back counter, is found as a discreet ecuador whatsapp resource presence to “brand” plates, tablecloths and decorative panels. A set of coordinated elements that well support and encourage the pleasure of good food and conviviality.
Not only products and companies need naming and logos , even events, especially if recurring, need an identity that makes them easily identifiable in the sea of events in a specific sector. They need to become a brand .
"Tech transfer" this unknown.
Jacobacci & Partners, one of the largest intellectual property firms in Europe, asked us to create a name and brand for an annual event dedicated to “tech transfer” . A sector, unknown to the “general public”, which deals with “technology transfer”, or the exchange of knowledge between universities, research and companies.
It was therefore appropriate for the name to contain a reference to the terms “tech transfer”, but at the same time we did not want to make it too long or cumbersome to remember or pronounce.
An acronym, but not too much.
To derive a unique name from different words, we usually use an acronym, taking one or more initials and recomposing them into a word or an acronym . The solution identified in this case is a “false” acronym, so to speak. A naming that goes beyond the acronym . We chose four terms consistent with what we wanted to say, all starting with the letter “T”, and then we coined the name 4T.
There are a thousand “handwriting” or “script” fonts, those that simulate freehand writing. But here we needed something authentically drawn on the sheet. An original writing, with sketchy freshness and calligraphic elegance. That did not resemble any other and was immediately recognizable in its overall form.
A perfect logo to be “plated”.
Each logo is an organized system that lives off the relationship between the other protagonists of the communication. Two fundamental elements to support it. The sober writing “Bistrot”, to balance the creativity of the logo and clarify the typology of the place. The payoff “I eat good, healthy, Italian” to establish, without frills, the quality and Italianness of the raw materials, and of the brand obviously.
In the “alMamà system” the relationship with the architectural and ambience choices of the place is fundamental. The logo, protagonist of signs and back counter, is found as a discreet ecuador whatsapp resource presence to “brand” plates, tablecloths and decorative panels. A set of coordinated elements that well support and encourage the pleasure of good food and conviviality.
Not only products and companies need naming and logos , even events, especially if recurring, need an identity that makes them easily identifiable in the sea of events in a specific sector. They need to become a brand .
"Tech transfer" this unknown.
Jacobacci & Partners, one of the largest intellectual property firms in Europe, asked us to create a name and brand for an annual event dedicated to “tech transfer” . A sector, unknown to the “general public”, which deals with “technology transfer”, or the exchange of knowledge between universities, research and companies.
It was therefore appropriate for the name to contain a reference to the terms “tech transfer”, but at the same time we did not want to make it too long or cumbersome to remember or pronounce.
An acronym, but not too much.
To derive a unique name from different words, we usually use an acronym, taking one or more initials and recomposing them into a word or an acronym . The solution identified in this case is a “false” acronym, so to speak. A naming that goes beyond the acronym . We chose four terms consistent with what we wanted to say, all starting with the letter “T”, and then we coined the name 4T.