Digital Marketing takes action
Posted: Mon Jan 06, 2025 10:01 am
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Written by Marcial Varela
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According to Philip Kotler (considered by some to be the father of modern marketing), marketing is "the social and managerial process by which groups and individuals satisfy their needs by creating and exchanging goods and services."
However, this concept has been fed by other aspects of the company until it has become one of the most important departments. It is not only about creating a product and selling it to a person who needs it, but now this relationship between client and company tends to be closer.
In an increasingly voracious and aggressive vietnam phone data market, concepts such as product or point of sale are dispersed.
The Changes Introduced by Digital Marketing
The classic 4Ps of Marketing , which are the ones you will see in the table below, have evolved to adapt to the digital scenario in which a new point of sale and a new way of advertising are incorporated.
Everything is aimed at offering the client, user or consumer, as you prefer to call it, a personalized 'experience' that makes them feel unique.
infographic on the 4 p's of marketing
Customer Experience
Nowadays, customers are looking for what industry experts call Customer Experience or CX, that is, they don't just want the consumer to buy the product, but also for everything during this process to be as comfortable and useful as possible for this consumer. Here's an example:
Rate this article12345(7 votes)
Written by Marcial Varela
☛ Send to a friend
According to Philip Kotler (considered by some to be the father of modern marketing), marketing is "the social and managerial process by which groups and individuals satisfy their needs by creating and exchanging goods and services."
However, this concept has been fed by other aspects of the company until it has become one of the most important departments. It is not only about creating a product and selling it to a person who needs it, but now this relationship between client and company tends to be closer.
In an increasingly voracious and aggressive vietnam phone data market, concepts such as product or point of sale are dispersed.
The Changes Introduced by Digital Marketing
The classic 4Ps of Marketing , which are the ones you will see in the table below, have evolved to adapt to the digital scenario in which a new point of sale and a new way of advertising are incorporated.
Everything is aimed at offering the client, user or consumer, as you prefer to call it, a personalized 'experience' that makes them feel unique.
infographic on the 4 p's of marketing
Customer Experience
Nowadays, customers are looking for what industry experts call Customer Experience or CX, that is, they don't just want the consumer to buy the product, but also for everything during this process to be as comfortable and useful as possible for this consumer. Here's an example: