There are various software for content creation , focused on different aspects: image generation and captures, writing and fonts, design.
Among the most notable are Content Marketing platforms hong kong whatsapp mobile phone number list that allow the entire process to be managed: planning, creation, publication, distribution and measurement of results.
Some of the most prominent Content Marketing Software: Percolate, Contently, Newscred and Genwords.
3. Distribute
Now that you have valuable content to offer to a specific audience, you must find the right means to achieve your goals. Social media is probably the best place to distribute your productions.
From the most famous ones like Linkedin, Facebook and Twitter , to those based on visual content like Instagram and Pinterest, or the newest ones like Snapchat, they all have their respective audiences and benefits.
The best content is useless if you don't know where to place it, when, or who it will reach on the different platforms.
If your goal is based on a specific type of user , you should analyze which social networks the people you are interested in are on.
4. Measure
We have reached the end of the cycle, also considered the first step in reworking the plan. Measurement does not end there, there are always elements to take into account and possibilities to improve what was originally planned.
Furthermore, in the world of digital marketing changes are constant, you always have to be thinking about something new, what format the user prefers for content, which social network has received the most attention recently, among other variables.
Measurement is the first step to reworking #contentmarketing
It's time to revisit your goals and analyze to what extent they were met or not. Just as you had to prepare a budget, at this stage you have to be able to recognize the ROI .
To know if your goals were met or if they can be improved, it is key to consider the conversions achieved as a relevant variant, the increase in traffic , the number of followers, or the number of times your material was shared.
Elements of Content Marketing
Any content marketing strategy must be accompanied by a good SEO positioning campaign.
However, in order to be successful and achieve your goals, you must know the main elements of content marketing that cannot be missing from your strategy. Let's see what they are:
Through content marketing, you can get consumers to identify your brand above the rest. Positioning the brand as a reference in the subject that interests your audience is another objective of content marketing.
Using metrics like reading time or bounce rate, you can analyze the content your brand produces and check if this is happening.
