Sponsored Search and Sponsored Social Media

[JoynobAkter]

This article compares sponsored search with paid social advertising and explains how you can use these distinctions to determine which strategy will work best for a given client.

For the most part, sponsored search refers to Google Ads (AdWords). With paid search, you pay a fee to have your client’s website appear higher on a search engine results page (SERP). Take a look at this real Google ad that someone paid to see:

Google Ads
Paid search allows you to place your client’s ad based on specific keywords rather than a particular audience interest. However, sponsored search ads can (and should) be tweaked to narrowly target people based on demographic information such as geography.

Google Ads, however, allows you to promote on a wide variety of other platforms outside of just paid search, such as:

YouTube ads
Google Peak Performance
Google Search
Google Maps
Google Display Network
Facebook ads, a type of paid advertising on social media, are an alternative to paid search engines like Google. Facebook’s constant algorithm updates have made it harder for agencies to reach their clients’ target audiences organically.

This is where expensive social media advertising comes in. By using iran number data Facebook ads, rather than relying on organic reach, you'll pay to appear in front of potential new consumers on Facebook.

Everyone knows that Facebook is more than just their News Feed. There are many places on Facebook where you can run ads, but here are a few examples:

Facebook Messenger
Oculus Mobile App Stream
Facebook Market
Facebook RSS
Instagram Feed
Facebook Right Column
Audience Network
Facebook video stream
A sponsored post on Facebook's News Feed might look like this.