How to write survey questions?
Posted: Mon Jan 06, 2025 8:47 am
There are many survey questions , but how do we ask them correctly to get the answers that will help us make better decisions?
One of the ways to get respondents, whether they are customers, students, employees, or other people from whom you need feedback, to ignore and delete your survey is to ask questions that you should already know the answers to. Here are some excerpts from a survey a friend received from his school a few months ago (along with what he thought when he read it):
“Dear student/students.”… (Wow, what a warm welcome. You don’t even know my name?)
«Question 23. Choose one option: Male/Female (-Mmmm, I went to your school for 4 years.. You don't even know if I'm a man or a woman?)
“Question 25. Select the highest grade you received from the following list.”… (-Are you serious? You don’t have this information in your records?)
Obviously my friend did not finish answering this survey and was left with a very poor impression of the school he attended.
Another friend also showed me an email he received from a car dealership where he bought his truck. In the survey these were the first three questions:
What's your name?
What is your last name?
Enter your email
And these were the questions my friend asked armenia phone number himself after reading the first three questions:
How come you don't know my first and last name if I just bought a $350,000 truck from you?
Why am I being asked for my email address if the survey was just sent to my email address?
Here are some tips for creating an automotive survey .
My question would be:
What kind of company thinks a customer would want to take the time to answer a questionnaire that is so impersonal?
Sure, I understand that a self-survey is generated with the license plate number of the new vehicle purchased, rather than the consumer's name or email, but a little effort on the part of the company would have gotten responses to the entire survey, and my friend would not have closed and completely ignored the survey.
Surely very few customers bothered to answer the first three questions. Do you think that with this type of impersonal survey it is possible to obtain a good rating or positive comments?
I invite you to read: 7 points you need to know for survey design .
Survey questions to help you make better decisions
I have critiqued and advised dozens of companies on how they use different survey questions, and one thing that continues to shock me is how impersonal the questions are, as well as the tone they take.
One of the ways to get respondents, whether they are customers, students, employees, or other people from whom you need feedback, to ignore and delete your survey is to ask questions that you should already know the answers to. Here are some excerpts from a survey a friend received from his school a few months ago (along with what he thought when he read it):
“Dear student/students.”… (Wow, what a warm welcome. You don’t even know my name?)
«Question 23. Choose one option: Male/Female (-Mmmm, I went to your school for 4 years.. You don't even know if I'm a man or a woman?)
“Question 25. Select the highest grade you received from the following list.”… (-Are you serious? You don’t have this information in your records?)
Obviously my friend did not finish answering this survey and was left with a very poor impression of the school he attended.
Another friend also showed me an email he received from a car dealership where he bought his truck. In the survey these were the first three questions:
What's your name?
What is your last name?
Enter your email
And these were the questions my friend asked armenia phone number himself after reading the first three questions:
How come you don't know my first and last name if I just bought a $350,000 truck from you?
Why am I being asked for my email address if the survey was just sent to my email address?
Here are some tips for creating an automotive survey .
My question would be:
What kind of company thinks a customer would want to take the time to answer a questionnaire that is so impersonal?
Sure, I understand that a self-survey is generated with the license plate number of the new vehicle purchased, rather than the consumer's name or email, but a little effort on the part of the company would have gotten responses to the entire survey, and my friend would not have closed and completely ignored the survey.
Surely very few customers bothered to answer the first three questions. Do you think that with this type of impersonal survey it is possible to obtain a good rating or positive comments?
I invite you to read: 7 points you need to know for survey design .
Survey questions to help you make better decisions
I have critiqued and advised dozens of companies on how they use different survey questions, and one thing that continues to shock me is how impersonal the questions are, as well as the tone they take.