Domestic routes are in greater demand
Posted: Mon Jan 06, 2025 8:35 am
In the first half of 2022, the volume of the online retail market amounted to 501 billion tenge, and 93% of all purchases were made via mobile phones. (13) 83% of all e-commerce in Kazakhstan is accounted for by marketplaces. Currently, there are about 5 large marketplaces operating in our market, with more than two million products presented on their platforms. The convenience of placing many different categories of products on a single platform, without the need to place orders on several sites, attracts a wide audience of consumers. The main growth prospects for such platforms will be the expansion of the range of products, improving the quality of delivery and the distribution of services across the regions, not limited to large cities of Kazakhstan.
Traveling in Kazakhstan is an expensive pleasure As of 2022, an interesting trend is observed in Europe – the growth of population mobility, despite inflation. This applies to both long-distance trips in one’s own saudi arabia phone data car (despite rising gas prices) and to flights abroad. In the case of Kazakhstan, prices still stop many consumers from traveling abroad - 43% of respondents say they have never flown on planes precisely because of high prices. (7.6 million people per year) than international flights (1.8 million people per year), which is partly explained by the significant difference in prices.
Thus, we can highlight the significantly lower mobility of our consumers. The already familiar trend of digitalization of sales is also noted - most consumers are inclined to purchase airline tickets on online platforms, while only 10% of consumers prefer to purchase airline tickets offline. (14) The popularity of eco-friendly products Worthy of mention is the current trend of transition to more environmentally friendly products and the growing awareness of efficient production among both producers and consumers themselves. Although the prevalence of eco-production and activist movements is much higher in the West, in recent years such movements have also been gaining popularity in Kazakhstan.
Traveling in Kazakhstan is an expensive pleasure As of 2022, an interesting trend is observed in Europe – the growth of population mobility, despite inflation. This applies to both long-distance trips in one’s own saudi arabia phone data car (despite rising gas prices) and to flights abroad. In the case of Kazakhstan, prices still stop many consumers from traveling abroad - 43% of respondents say they have never flown on planes precisely because of high prices. (7.6 million people per year) than international flights (1.8 million people per year), which is partly explained by the significant difference in prices.
Thus, we can highlight the significantly lower mobility of our consumers. The already familiar trend of digitalization of sales is also noted - most consumers are inclined to purchase airline tickets on online platforms, while only 10% of consumers prefer to purchase airline tickets offline. (14) The popularity of eco-friendly products Worthy of mention is the current trend of transition to more environmentally friendly products and the growing awareness of efficient production among both producers and consumers themselves. Although the prevalence of eco-production and activist movements is much higher in the West, in recent years such movements have also been gaining popularity in Kazakhstan.