uebec City, April 7, 2020 – Following the announcement by the Quebec government and Minister of Economy and Innovation Pierre Fitzgibbon, Quebec City-based digital agency Leonard would like to applaud the online sales initiatives put forward by the government and Quebec businesses. Continuing its momentum, Leonard invites organizations to develop digital strategies and web tools to boost their local online sales and exports and thus ensure the continuation of their activities despite the current crisis.
PolarMade: the success story that proves it’s possible!
PolarMade, a manufacturer of shovels (SnowPeeler) for removing snow algeria telemarketing data from roofs, perfectly demonstrates that you can succeed and stand out with a digital-focused sales strategy. Supported by Leonard and supported by federal (Economic Development Canada) and provincial (Ministry of Economy and Innovation) initiatives, PolarMade has seen its online sales grow by 1,000% in the last two years. The company has a turnover of $3 million in its third year of operation and makes more than 51% of its sales online , including 68% outside Quebec . Its products, of which more than 90% of the raw materials come from the National Capital, are on sale in Canada on Amazon.ca, HomeDepot.ca, Costco.ca, BMR.ca, PatrickMorin.ca and Kent.ca, and in the United States on Amazon.com, HomeDepot.com, Costco.com, Menards.com, TrueValue.com, Walmart.com and TheGrommet.com.
Let's help close the trade deficit!
Online sales can fill the $20 billion trade deficit made public by the Quebec government. As Mr. Fitzgibbon said, we only need to reduce our imports by $10 billion and increase our exports by $10 billion to fill this deficit. “However, as the example of PolarMade clearly shows, in both cases, online sales are the lifeline for businesses. The lockdown context linked to the crisis is forcing us to digitize part of our sales and to deploy original marketing initiatives to promote our Quebec products, here and elsewhere in the world. We can all, like PolarMade, contribute to filling Quebec’s trade deficit,” explained Karl Demers, President of Leonard.
About Leonard
Leonard is a digital agency specializing in accelerating the growth of Quebec businesses through digital technology. As a strategic partner, Leonard supports ambitious companies in conquering international markets such as PolarMade, MonClubSportif, New Look and Mecart.
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Karl Demers, President & Strategic Advisor / Project Manager
In the projects he has been involved in for the past 17 years, Karl acts primarily as a strategic and technological advisor. He has a great ability to understand and integrate marketing concepts and technological tools. He has participated in projects affecting industries as varied as food, tourism, transportation, engineering and the manufacturing sector, and this, during CRM, B2B, B2C, intranet and extranet type projects, thus ensuring him a more than appreciable professional versatility.
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