7 tips to attract new customers to your SME

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Written by Octavio Barreiro Rodriguez
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Creating a stable client portfolio over time is essential to be able to increase it later.

The goal is to create and retain existing customers and try to turn potential customers into regular customers.

How do I get new clients for my SME?
For SMEs, it is important to take advantage of all the information that can be obtained from marketing actions based on the following points:

Create an updated database
Create your own website
Get ahead of the customer
Difference sells
Surprise and excite
Communicate and accompany the customer in their shopping experience
After-sales service


1. Generate an updated database
First, choose the most suitable social qatar phone data networks (Facebook, Instagram, Twitter, TikTok, Pinterest, Linkedin, etc.) and then go to groups where we know for sure that our potential customers are. For example, if we sell items from a certain sector, we should go to groups of friends, associations and specialist forums whose members we know in advance may be interested in our products.

We must focus our analysis on those users who have a direct relationship with the nature of our business in order to create multiple and diverse events such as games, invitations, raffles, contests, etc. where the participant's data is collected and their permission is obtained in order to subsequently send them informative, educational, promotional information, etc. It is also possible to encourage user participation by creating incentives (lead magnets) such as, for example, a presentation, a masterclass, a discount, a free coupon, a template or a free sample.

From the data obtained, we can segment or classify the target audience based on age, sex, profession, tastes, consumer habits, hobbies, etc.

Next, the use of electronic newsletters that include links to websites, blog entries, e-books, guides, etc. is an effective and economical resource for reaching customers directly and maintaining them over time.



2. Create your website
The website must include a virtual store or e-commerce and a blog. The blog is a complement to all the information displayed in the product catalogue of the virtual store (e-commerce).

Following the example from the beginning, the blog is an informative resource to be able to talk about different topics directly or indirectly related to the products sold, such as their origin, materials and manufacturing techniques, the society in which they were created, their evolution or current applications.

The blog will not generate an immediate response, but it will be a very valid resource in the medium and long term to increase the confidence of potential customers and gradually boost purchases from the virtual store.