What is Rexona's marketing strategy?
Posted: Wed Dec 04, 2024 5:50 am
What is Rexona's marketing strategy? Rexona is an Australian deodorant brand founded in 1928 and currently manufactured by Unilever. To be honest, this is a successful brand as it has reached the whole world with good references. There are many deodorant brands, but Rexona has achieved its success especially due to its business strategy, which is based on a marketing mix.
Now, if you have a brand in Spain, Rexona's marketing strategy will probably serve as inspiration for you to create an action plan that will bring you closer to your target audience. Nowadays, all brands are guided by a marketing strategy, especially when it comes to making a living in the digital area.
About Rexona…
Blucactus - woman using rexona products Australian pharmacist Samuel Fuller Sheffer and his wife Alice Sheffer developed the formula for Rexona . However, it was not until 1969 that the product became known to the consumer market . This is a brand dedicated to the chinese singapore b2c cell phone number data production of deodorants and antiperspirants and has a presence in various parts of the world.
By 1930, Rexona was taken over by Lever Bros. It was then marketed under the Unilever brand through the merger of Lever Bros with Dutch Margarine Unie . Between 1960 to 1980, this brand continued its global expansion, which made it a well-established brand of antiperspirant products. Today, it is a brand that is mainly engaged in soap production in India, and was introduced in the market in 1947 to compete with the Hamam brand, which belonged to Tata Sons.
What is Rexona's marketing mix?
As we have already mentioned, Rexona has been guided by a marketing mix for a long time, and we break it down below:
Product strategy
Blucactus - woman using rexona productsRexona is a leading skin care brand in the world. It is available in creams, deodorants, sprays, soaps, roll-ons, sticks and sachets. In India, for example, it is marketed only as soap and roll-on antiperspirant. Thus, it has a very wide portfolio of products, to fulfill its motto “Rexona, it doesn’t let you down”. Thus, they have made a commitment to clinically protect people who sweat excessively, such as athletes, from body odour.
But that's not all, as some of their products also help control underarm blemishes . This is a brand that is constantly innovating, especially when it comes to offering products with smart capsules to protect the user who is on the move.
Pricing strategy
Blucactus - woman using rexona productsRexona products are generally priced moderately, especially in India where soap is cheap.
However, the brand also often offers special offers and discounts.
There is a special offer consisting of a prize package of a specific value that can be won by purchasing a ticket to a sporting event through a raffle.
Now, if you have a brand in Spain, Rexona's marketing strategy will probably serve as inspiration for you to create an action plan that will bring you closer to your target audience. Nowadays, all brands are guided by a marketing strategy, especially when it comes to making a living in the digital area.
About Rexona…
Blucactus - woman using rexona products Australian pharmacist Samuel Fuller Sheffer and his wife Alice Sheffer developed the formula for Rexona . However, it was not until 1969 that the product became known to the consumer market . This is a brand dedicated to the chinese singapore b2c cell phone number data production of deodorants and antiperspirants and has a presence in various parts of the world.
By 1930, Rexona was taken over by Lever Bros. It was then marketed under the Unilever brand through the merger of Lever Bros with Dutch Margarine Unie . Between 1960 to 1980, this brand continued its global expansion, which made it a well-established brand of antiperspirant products. Today, it is a brand that is mainly engaged in soap production in India, and was introduced in the market in 1947 to compete with the Hamam brand, which belonged to Tata Sons.
What is Rexona's marketing mix?
As we have already mentioned, Rexona has been guided by a marketing mix for a long time, and we break it down below:
Product strategy
Blucactus - woman using rexona productsRexona is a leading skin care brand in the world. It is available in creams, deodorants, sprays, soaps, roll-ons, sticks and sachets. In India, for example, it is marketed only as soap and roll-on antiperspirant. Thus, it has a very wide portfolio of products, to fulfill its motto “Rexona, it doesn’t let you down”. Thus, they have made a commitment to clinically protect people who sweat excessively, such as athletes, from body odour.
But that's not all, as some of their products also help control underarm blemishes . This is a brand that is constantly innovating, especially when it comes to offering products with smart capsules to protect the user who is on the move.
Pricing strategy
Blucactus - woman using rexona productsRexona products are generally priced moderately, especially in India where soap is cheap.
However, the brand also often offers special offers and discounts.
There is a special offer consisting of a prize package of a specific value that can be won by purchasing a ticket to a sporting event through a raffle.