“Me-Commerce” and Retail Trends [Infographic]
Posted: Wed Dec 04, 2024 5:49 am
Contents:
Demographic changes , the technological revolution and the demand for a more personalized service by the consumer are altering the roadmap of the customer's decision path, both online and offline, resulting in new Retail Trends. McKinsey on Marketing knows this very well and that is why they created the following infographic where they mention:
What are the Retail Trends that are “rocking the boat” of greece whatsapp mobile phone number list retail? For example: local stores; their main objective is to stay closer to shoppers. This means that strategies will have to be generated to see what is the best way to be in the area where Shoppers are living.
What are the new 4 “P” of consumer behavior ? Traditional marketing has inherited the 4 P’s to online commerce. Now with all the 2.0 and 3.0 movement, the new 4 P’s are necessary. These are:
Personalization ; A product designed for each client (Ideal client)
Participation ; It is about creating a comfortable environment for the client to participate and interact with the brand (This as a result of a strategy)
Peer-to-peer communication or what translates to word-of-mouth advertising; so powerful and necessary for brands and at the same time low cost.
Predictive models : These are based primarily on actions taken previously and the market responses as a result.
How to make the leap to “Me-Commerce” by knowing each stage of consumer decision-making. It is important to know their behavior because this will help you create effective non-intrusive sales plans.
How to use technology to your advantage to increase sales, reduce costs and increase profit margins. The use of this resource is endless; social networks, applications, strategies, in other words, an endless number of resources that bring you closer to your audience without spending more than budgeted.
What is the EBITDA growth rate for retailers that focus on customer analysis vs. their main competitors?
How to Plan a Content Marketing Strategy – Part 2
Contents:
Define your own tone of voiceWhere to start?
The details
Create an editorial calendarWhat elements cannot be missing from your editorial calendar?
This article is part of the series How to Develop a Content Strategy: A Complete Guide . In the previous article , we saw how to define goals, how to identify your audience (through a buyer persona) and how to identify influencers in your industry. Today, we'll go one step further and explain how to define your own tone of voice and create an editorial calendar, to complete the structure of a content marketing strategy.
Demographic changes , the technological revolution and the demand for a more personalized service by the consumer are altering the roadmap of the customer's decision path, both online and offline, resulting in new Retail Trends. McKinsey on Marketing knows this very well and that is why they created the following infographic where they mention:
What are the Retail Trends that are “rocking the boat” of greece whatsapp mobile phone number list retail? For example: local stores; their main objective is to stay closer to shoppers. This means that strategies will have to be generated to see what is the best way to be in the area where Shoppers are living.
What are the new 4 “P” of consumer behavior ? Traditional marketing has inherited the 4 P’s to online commerce. Now with all the 2.0 and 3.0 movement, the new 4 P’s are necessary. These are:
Personalization ; A product designed for each client (Ideal client)
Participation ; It is about creating a comfortable environment for the client to participate and interact with the brand (This as a result of a strategy)
Peer-to-peer communication or what translates to word-of-mouth advertising; so powerful and necessary for brands and at the same time low cost.
Predictive models : These are based primarily on actions taken previously and the market responses as a result.
How to make the leap to “Me-Commerce” by knowing each stage of consumer decision-making. It is important to know their behavior because this will help you create effective non-intrusive sales plans.
How to use technology to your advantage to increase sales, reduce costs and increase profit margins. The use of this resource is endless; social networks, applications, strategies, in other words, an endless number of resources that bring you closer to your audience without spending more than budgeted.
What is the EBITDA growth rate for retailers that focus on customer analysis vs. their main competitors?
How to Plan a Content Marketing Strategy – Part 2
Contents:
Define your own tone of voiceWhere to start?
The details
Create an editorial calendarWhat elements cannot be missing from your editorial calendar?
This article is part of the series How to Develop a Content Strategy: A Complete Guide . In the previous article , we saw how to define goals, how to identify your audience (through a buyer persona) and how to identify influencers in your industry. Today, we'll go one step further and explain how to define your own tone of voice and create an editorial calendar, to complete the structure of a content marketing strategy.